What Social Media is

Today, we hear every other person speaking about Social Media.

What is social media?

Let us define it this way. We all have heard of the word Media. Media is a tool through which a company advertises their products or launches new products etc. A company pushes their advertisements through the media; it can be in any form, for e.g. Television, Radio, Newspaper, Banners etc.

Now when we speak about Social Media, the concept is similar, the only difference here is that, instead of advertisement, social interaction is generated. Usually social media is generated through the internet. The internet has become one of the pioneers in creating awareness and a source for (of) interaction.

The main advantage of social media is that it is a two-way communication process. The moment, someone passes a comment or posts a question on the internet through their social media account, he or she is bound to get a feedback which is not the same, when compared to Television or Radio or Newspaper advertisements. This way, one can keep a track of the responses they receive and even know who has reverted back as the response can come from any part of the world. Not only does it help increase the business, it also helps reach the “common man” out there, which otherwise was quite difficult to achieve.


I want to invite you to the 2nd SME Toolkit Conference in Nigeria. The theme of the conference is: ‘Expanding REACH through web & mobile Tools’.

Venue: Terra Kulture, Plot 1376 Tiamiyu Savage Cresent, Victoria Island, Lagos.
Date: 16th November, 2011
Time: 9am – 5pm
Fee: N7,500


There are plenty of social networking sites which are changing the revolution of the world lately. The most common and famous few are Facebook, Twitter, Hi5, Orkut etc.

Today, for e.g. If Tom Cruise wants to get feedback on his latest movie ‘Mission Impossible 4’. He can come on any of the above social networks and post a general question. Millions of responses and feedbacks are attained within a span of few hours which would not have been possible otherwise.

Awareness can be created through video sharing as well i.e. YouTube or Vimeo. The responses are also instant and the best part of social media is that you can get the response from any corner of the world, and not restricted to a particular state or country.

In conclusion, any website that allows a visitor to post his or her opinion on an interactice webpage can be regarded as a social media.