Success - cfagbata

The Definition of Success Has Changed in 2021 – for the Better

In 2020, everything changed due to the COVID19 outbreak, and how people reacted to it. With the shifts that happened within companies and with unemployment hitting more lives than we thought, people adapted, therefore goals and priorities have changed greatly, taking the definition of “success” along with them.

Everyday life became about survival rather than chasing the highs of professions and hobbies. Individuals and businesses alike had to reevaluate their goals and priorities, and at the end of the day, the number one priority became surviving this pandemic situation.

But on the upside of this horrible domino effect, is that people are starting to reinvent themselves and unearth their true passions.

In this very confusing time, businesses are finding opportunities to expand and rebrand, and individuals are finding opportunities to venture to new areas. Because of this, people became more passionate, ambitious, and more outgoing. We’re desperate to get our “old life” back, but at the same time, we’ve already given up on it and want something different, something more.

What does this mean for businesses and small corporations, and how can they use this? Firstly, company owners, founders, and CEOs need to calculate the changes that are happening to their employees.

What is working from home doing to them? What can they do to help them stay motivated? Are there new projects or positions that opened because of the pandemic? And if so, are there qualified people already in the company who can take over? A lot of companies found a way to expand during the pandemic.

Either finding new customers abroad, or more clients, maybe breaking into a new country, or becoming a remote company, rather than a company people can visit. This can mean online consultations and international shipping alike, and introducing it to a company usually takes a lot of time, but now people are bound to make this change, as it’s the only way to stay afloat nowadays.

Photo by Carl Heyerdahl on Unsplash

A lot of young adults’ ambitions came forth, them becoming a huge asset for companies everywhere. Their knowledge of trends, and the online world can be a handy weapon in any company’s arsenal, and their work ethic has never been better.

Lastly, people are realizing what matters to them. They’d much rather support small, individual businesses than giant conglomerates, and these small businesses need to grab this opportunity before it passes because using this might make or break these small corporations or businesses.

We can all use a break from reality right about now and get back on track, but of course, we can’t. What we can do is grab this opportunity by the throat and grow as people and as businesses.

As an individual, your number one goal should be professional growth and financial freedom. For some, this means starting a business they’ve been scared to start, or starting training that makes them a bigger asset.

Some companies slow down, take a few steps back, and others find a way to expand and grow in these times, noticing the opportunities this pandemic has brought with it. And truly, the ability to notice these opportunities even in the worst of times is what makes a businessman a great one.

About the author

Russell Ridgeway is an American writer based in Budapest, Hungary. He writes in business, tech, and fashion as well as creative fiction. You can reach him by email (, or on LinkedIn and other social media platforms.

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