SEO is a very straightforward abbreviation of the term “Search Engine Optimisation”, while the phrase: “SEO strategies” encompasses such actions as are taken by you to ascertain that your website has what it takes to be effortlessly found on what is known as SERP, or the search engine result page, when keywords relevant to your website’s content are searched for.
Your Social SEO
Social SEO on the other hand refers to a distinct conception that your social media interaction and links play a substantial role in search rankings of the website. This sounds confusing, and to some extent it may even be so, though as ground reality SEO is in fact more about optimisation of content. So, regardless of whether it really concerns your own website or deals with content on a separate platform of some other social media site, the aim doubtlessly remains striving to achieve higher rankings on popular search engines.
Below are some undemanding SEO tips that you can start implementing, starting right now.
1. Optimising Your Profile on Social Media
Your prime key to SEO friendly profile on social media lies in being as descriptive as you possibly can. Always make it a point to fill out every detail requested on the ‘Information’ and ‘About’ sections of every social media site that you opt to register with. Make befitting use of keywords and key phrases that particularly serve in describing your business in specific detail and which are also likely to be commonly used by an individual who is prone to use these terms when searching for a business that is similar to the one you generally operate.
For instance, to effectively optimise your page on Facebook for a local search, it will be equally essential to add your address in full. Always remember to include your social channel links back to the website hosted by your business and vice versa.
Insider Tip: As a commonly observable trait, a lot of people tend to frequently overlook the field marked ‘Category’ on their Facebook Page, though it is quite significant for mobile searches on Facebook. Therefore, always ensure that you have listed your business according to the correct category when editing the basic information of your account on Facebook.
2. Optimising Your Content/Updates on Social Media
For proper optimisation of your social media content, it is always wise to include several search keywords that were previously determined as relevant to your business on the Facebook updates, pin descriptions, tweets, and so forth. It’s worth bearing in mind that sharing content posted on your blog or website gives your social SEO a great boost as well. Sharing all fresh content posted by you on Twitter helps Google in indexing such content a lot faster. In this reference, indexing implies addition of this URL to the database of Google.
Insider Tip: Carry the name of your business on every or most social post you raise. This specially helps Google in associating the name of your business with keywords used by you in describing it.
3. Building Links through Shareable Content
A significantly vital factor in social SEO involves building of good links. Put in plain words, it simply implies maintaining excellent relationship between websites by using links. When your own website is linked to a bigger number of quality inbound sites and you too are likewise linked to a number of other similar quality outbound websites, the more reliable and authoritative your website will then be determined by Google. Here, more authoritative reflects a correspondingly higher rank on SERP.
Retweets, repins, +1s, comments, likes, etc., each helps to add its own individual weight to the cumulative strength of your link. Hence, if people desire to share the content created by you that should in turn help you in creating addition inbound links. Your content need not always be as intricate as your whitepaper or blog post, as content may also be referred to as Facebook posts or tweets. Moreover, you can improve the value of your social SEO by posting content on social media that is engaging for your audience. In review, quality content spells more shares which spells more links and which then in turn spells greater SEO value. Sounds simple, doesn’t it?
Insider Tip: A further advanced manner of increasing social sharing involves addition of share button option to pieces of individual content posted on your blog or website.
4. Making Effective Use of Pinterest
A far simpler method of creating content that’s easily sharable includes effective use of Pinterest. The site offers a considerably high potential both for improvement of keyword strategy as well as link building. Pages from websites that display heavier traffic and higher rating on SERP are indexed faster by Google. The visibility of your content can thus be enhanced in SEPRs through addition of keywords apparent within a Pinterest board title as well as description of the board. Additionally, you are also allowed to use as many as 500 characters for describing individual pins which offers you the extra benefit of adding more keywords here as well.
Furthermore, you may customise the link of a pin to revert people towards your blog or website, thereby enhancing your content’s potential to a higher SERP ranking. Viewed typically from the perspective of SEO, Pinterest facilitates you in doing a couple of things that most other social networks seldom do. Hence, it’s entirely up to you to make the most of this opportunity.
Insider Tip: Images bearing high resolution are Google’s favourite. So, wherever permissible, remember to use good quality images while pinning on Pinterest.
I hope these tips would help you come to terms with SEO as it connects with Social Media? I look forward to hearing your thoughts in the comments below.