The primary of objective of businesses is to create wealth, and that is why businesses sell a product or provide a service for a fee. One sure way to attract clients is by advertising but advertising as we know is expensive and very demanding i.e. you have to pay heavily if you want a prime time slot or you have to pay 3rd parties for the advert itself and then the advert agency for the advert proper. This is a somewhat cumbersome process but businesses have used to this old trend. Now enter the new trend, the world of social media, web 2.0, user generated content, free advertisement, and unique platform to communicate with your clients and potential customers. These are feats you could never attain with the old trend without spending millions of dollars.
I will not attempt to define the term social media because all over the net there exist good explanations of it, but I will simply say that Social Media is the people’s media. If you want the people (your potential customers) to get behind you and your business, then you must come to their forum and interact with them always. Social Media provides you an opportunity to reach out to millions of people world wide at literally no financial cost to your business and helping you achieve one of the greatest business strategies which is cutting cost to the barest minimum.
Social networking is a term that is more widely used than social media. Infact some people find the term social media quite confusing and so they stick to just saying social networking which is very correct indeed. I am glad to inform you that social networking is part of what makes social media Da Bomb! The number of internet users hooking up to one social media site or the other is growing by the day, what this means is that your business has millions of potential clients and using certain cool strategies you can convert them to long term customers.
There are 3 basic strategies on growing your business through Social Media:
1. Make you website 2.0 complaint
You can easily achieve this by changing the theme and feel of your business website and also by adding a blog. After this is done, the next step is to begin a process of constantly updating your business website with fresh content, content that users can read, understand, easily relate to and then leave a feedback or comment.
2. Create a Facebook Business Page
This is usually called Facebook page and it is free of charge – another wonder of web 2.0. With this you can bring your clients together under one umbrella and believe it, you are allowed to have millions of people as your fan on facebook.
3. Develop a Youtube channel
Remember that back in the days, it was all about adverts usually on television. Well, the trend is still on but only just a lot more refined, you can go ahead and create all sorts of videos including adverts and simply upload them on your youtube channel, then place the link on your website.
Like it or not, blogging, facebook and youtube are HOT right now and it’s good for you and your business to key in. Implementing these strategies will go a long way to helping you grow your business via social media.
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Social networks are doing a great help for those who wish to make money online.
It's been a cracker for me, I have met so many people and my business is better for it.
How can I incorporate social media into my small business marketing effort?
Social media planning has a number of steps but I think the basic is defining your target market and understanding what networks they love the most.
Facebook, and Amazon have used Inbound Marketing. Using Social Media will give you leverage to compete with bigger brands and with bigger budgets.
Okay, Here are my questions and comments. What PROOF is there that Facebook and Social Media actually INCREASE business profits? I think this is all just hyperbole and a passing fad. Facebook, Twitter, Digg etc. all seem to be just time wasters. I want COLD, HARD, FACTS and NUMBERS that show just how powerful and profitable having a Facebook page is. Does anyone have any articles, books, case-studies or facts and figures that show how profits increase for businesses who have social media icons on their websites etc.?
hello, If you're just starting out, generating traffic through social media sites is one of the best … How can you build your brand online using social media sites!
Social Media Marketing…Having Your Own Newspaper, TV and Radio Station! … to improve your net profits!
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
First take an in-depth look at what has worked for you in the past, i.e, how your customers and buyers have found you? Another very efficient way to get prospective clients online is to create the sort of content that they might have an interest in.
Thanks for sharing such a useful information. I was just surfing on internet and found your blog after reading this i realize that i should come here often.
Now,most of the people in all over world are using more and more social networking sites,if you wish to expand your business and make a profit of them ,so you promote your business sites and give attractive advertist on social networking sites.
You absolutely MUST edit your online info better! There are NUMEROUS errors in grammar and misspellings in this article. Not only is this distracting to the reader, but it makes your appear incredibly unprofessional. For example: a firm would want to make its website 2.0 compliant (not complaint as you have spelled it). This should be a no-brainer!
Thank Heather, I can assure you I have improved since then. Point well take 🙂