The primary of objective of businesses is to create wealth, and that is why businesses sell a product or provide a service for a fee. One sure way to attract clients is by advertising but advertising as we know is expensive and very demanding i.e. you have to pay heavily if you want a prime time slot or you have to pay 3rd parties for the advert itself and then the advert agency for the advert proper. This is a somewhat cumbersome process but businesses have used to this old trend. Now enter the new trend, the world of social media, web 2.0, user generated content, free advertisement, and unique platform to communicate with your clients and potential customers. These are feats you could never attain with the old trend without spending millions of dollars.
I will not attempt to define the term social media because all over the net there exist good explanations of it, but I will simply say that Social Media is the people’s media. If you want the people (your potential customers) to get behind you and your business, then you must come to their forum and interact with them always. Social Media provides you an opportunity to reach out to millions of people world wide at literally no financial cost to your business and helping you achieve one of the greatest business strategies which is cutting cost to the barest minimum.
Social networking is a term that is more widely used than social media. Infact some people find the term social media quite confusing and so they stick to just saying social networking which is very correct indeed. I am glad to inform you that social networking is part of what makes social media Da Bomb! The number of internet users hooking up to one social media site or the other is growing by the day, what this means is that your business has millions of potential clients and using certain cool strategies you can convert them to long term customers.
There are 3 basic strategies on growing your business through Social Media:
1. Make you website 2.0 complaint
You can easily achieve this by changing the theme and feel of your business website and also by adding a blog. After this is done, the next step is to begin a process of constantly updating your business website with fresh content, content that users can read, understand, easily relate to and then leave a feedback or comment.
2. Create a Facebook Business Page
This is usually called Facebook page and it is free of charge – another wonder of web 2.0. With this you can bring your clients together under one umbrella and believe it, you are allowed to have millions of people as your fan on facebook.
3. Develop a Youtube channel
Remember that back in the days, it was all about adverts usually on television. Well, the trend is still on but only just a lot more refined, you can go ahead and create all sorts of videos including adverts and simply upload them on your youtube channel, then place the link on your website.
Like it or not, blogging, facebook and youtube are HOT right now and it’s good for you and your business to key in. Implementing these strategies will go a long way to helping you grow your business via social media.