SEO - cfagbata

New in The Startup Ecosystem? Check Why SEO Matters to you

SEO is a basic part of getting the website and by extension, the social media platforms of a Startup, to run successfully, from ground zero.

On the average, however, a number of Founders seem to have neglected this, rather, profitable business strategy, that is capable of making their businesses more visible to potential customers.

Every Startup requires a Search Engine Optimization, (SEO), strategy as a tool to, organically, drive traction, without necessarily bearing excessive weight on the budget.

An entrepreneur must take SEO as a priority, for the following reasons;

Delivery of Customer Behavior
At the first launch of every business, the data on your audience is insignificant, but the integration of SEO would aid you to gather ample information on them.

Startups can see the words used by their target audience while conducting online searches.

SEO finds out a significant amount of data, therefore, the more optimization that gets carried out, the higher the chances of getting informed on search terms, used by potential customers.

Higher Traffic and Conversions
Rather than expending funds on advertising, through social media, why not try out the option of building SEO and getting updated with the latest Google changes.

If you can rank for some particular keywords that are not yet ranking high and less competitive, then, you can start getting organic traffic.

Organic traffic from Google search has been proven to have a high conversion rate.

It’s Free
Google Analytics and Google Search Console, among others, are free SEO tools that you can leverage.

Google Analytics, especially, helps you to see the action performed by users, on your website, while the console, however, allows you to see what search lead to your website that is showing up, plus the identification of broken links.

Informed Business Decisions
Once you find your consumer, the next step is to go ahead in comprehending their behavior. Behavioral patterns of consumers help to decide, how your customers can get converted.

For instance, when you are aware of a customer’s demography, you tailor your business strategy, to shape the decision you make.

In addition to that, you could have a keyword that is driving traffic to your site. This appears great, but you do not relax at this point, you need to look around the word and create long-tail keywords from it, to drive greater traffic, hence more conversion.

Strengthens Consumer Trust and Value
If your business shows up high on search results, customers trust is created and you also build strong relationships with prospective customers.

Since your customers will not be getting to physically meet with you, you need to earn their trust, for respect and credibility.

Building a Long Term Audience
When an advert runs out, the traffic it gains tends to fade away after some time. That cannot be said for SEO, as it gives you time to build an audience, over a long period. With quality content, your SEO becomes stronger with back links to your site.

With all these, you still need to stay up to speed with changes in SEO updates, especially, as a business is still just picking up this year, so that the updates on its algorithm will not make your content invisible.

Startups that, probably, cannot afford a huge budget on an advertising campaign, should look into search engine optimization as an alternative to projecting their businesses, products, services, and solutions.


Google takes down Millions of Websites starting with Popular

Google Inc, the godfather of the Internet has once again proven that the web as we know it today is majorly controlled by them.

Last week, there were rumours of a pending Google algorithm update but unknown to many big G had already begun rolling out the changes by delisting very popular sites from her search engine index. The impact of this was so great that a site as big as buildmyrank (BMR) had to close down their services immediately.

In the case of BMR, they were a very popular website with a huge network of blogs, so it was easy for anyone who signed up with them to rank very easily for various keywords. Google

See what they posted on their blog;

On a daily basis, we monitor our domain network to check metrics like page rank, indexed pages, etc. As with any link-building network, some de-indexing activity is expected and ours has been within a permissible range for the past two years. Unfortunately, this morning, our scripts and manual checks have determined that the overwhelming majority of our network has been de-indexed (by Google), as of March 19, 2012. In our wildest dreams, there’s no way we could have imagined this happening.

It had always been BMR’s philosophy that if we did things a bit different from other networks, we would not only have a better quality service to offer our users, but a longer life in this fickle industry. Sadly, it appears this was not the case.

Google did not only delist them but went a step further to also delist every single blog on their network. It is reported that Google is also going after other sites that run this sort of networks.

Confession time

I have a confession to make; “forgive me for I have sinned.” Being a member of the SEO industry, I was aware of BMRs growing influence that I actually tried to add to their networt. What prevented me which I now count as a blessing was the fact that paypal was the only advertised means of payment.

I even had to contact their support back then;


Where would I have started from if this blog was delisted from Google? I honestly don’t know……

Tips to avoid the negative effect of any future Google updates

  1. Do 100% white hat SEO.
  2. No one can guarantee you the no. 1 spot on Google, so avoid anyone who says they can because they will end up getting you in trouble.
  3. Avoid using fake (black hat) SEO companies. CFA Leverage is an affordable SEO services company you can trust.
  4. Don’t sell links. Too many links on each page of your site looks spammy.
  5. Update your website regularly with fresh content.
  6. Create a content mix i.e. Instead just posting text, publish images, upload audion and videos as long as you go for quality because quality content is king.
  7. Add a blog to your website, if you are yet to do that because Google loves blogs.
  8. When confused about any update for your website, seek wise counsel. Although, I consider myself quite experienced in SEO, I still seek for advice when necessary, so as to avoid any negative penalties for my actions.

The truth is that as the competition on the Internet grows, so would people and companies try harder to beat the system.

One assurance, I can give to anyone who decides to order services from CFA Leverage is that your site will never be delisted as a result of our activities because we are 100% white hat 🙂


How to build up your online business using SEO

Building any new online business and bringing it to success is a very tedious task if you do not invest properly in SEO. It is even more tedious if you are new to the emerging internet marketing technologies. Just by building an attractive website with nice images and good content alone is not sufficient to attract customers to your website.

The SEO industry is indeed emerging and becoming more relevant as the Internet becomes more competitive.

There are lots of techniques involved that you need to learn and apply in order to increase traffic to your website. Usually when people want to explore about something, what they do is search using related keywords in one of the popular search engines. So, your aim should be to get your website to the top of those search engine results. This process is generally called search engine optimization technique or SEO.

There are many strategies used in SEO to achieve this aim and also to increase traffic to your website other than this using many other techniques. If you are not very familiar with these techniques it is better to approach a professional to get this job done for you because it is not as simple as it sounds. You have to remember that every single website is targeting the same to get to the top of that search engine results. So, the competition is high and unless you do all that is required you would end up with a very good website with less traffic resulting in poor business. There are many professionals like Conditioned for Accomplishments who are experts in this field with their experience and technical expertise to increase traffic for your online business.

Below are different methods of Internet Marketing used to improve your website:

  1. Email marketing
  2. Publishing newsletters
  3. Banner advertising
  4. Social Media
  5. Article writing
  6. PPC advertising
  7. Link building
  8. Forum postings

It is difficult to point out a single technique that will bring success for you because different businesses have found success using different techniques and it is better to resort to multiple methods than sticking with one.

There are many ways of doing Search Engine Optimization or SEO and using right keywords in the content, using it for the right amount of times in the content and in the meta-tag, etc. are usual methods employed by professionals.

They have techniques to find out which keyword should be used and how many times should it be used. It is difficult to know all these techniques for someone who is not an expert and it is always better to take the help of any of the good internet marketing professionals such as CFA to effectively manage the marketing of your online business.