Nine Things more Important than Capital

Nine Things more Important than Capital by Jim Rohn

Jim Rohn says there are Nine Things More Important than Capital.

Nine Things more Important than Capital
Nine Things more Important than Capital by Jim Rohn

When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both know or at least have heard of people who started with no capital who went on to make fortunes. How?, you may ask.

Well, I believe there are actually some things that are more valuable than capital that can lead to your entrepreneurial success. Let me give you the list.

1. Time.

Time is more valuable than capital. The time you set aside not to be wasted, not to be given away. Time you set aside to be invested in an enterprise that brings value to the marketplace with the hope of making a profit. Now we have capital time.

How valuable is time? Time properly invested is worth a fortune. Time wasted can be devastation. Time invested can perform miracles, so you invest your time.

2. Desperation.

I have a friend Lydia, whose first major investment in her new enterprise was desperation. She said, “My kids are hungry, I gotta make this work. If this doesn’t work, what will I do?” So she invested $1 in her enterprise selling a product she believed in. The $1 was to buy a few fliers so she could make a sale at retail, collect the money and then buy the product wholesale to deliver back to the customer.

My friend Bill Bailey went to Chicago as a teenager after he got out of high school. And the first job he got was as a night janitor. Someone said, “Bill, why would you settle for night janitor?” He said, “Malnutrition.” You work at whatever you can possibly get when you get hungry. You go to work somewhere — night janitor, it doesn’t matter where it is. Years later, now Bill is a recipient of the Horatio Alger award, rich and powerful and one of the great examples of lifestyle that I know. But, his first job – night janitor. Desperation can be a powerful incentive. When you say – I must.

3. Determination.

Determination says I will. First Lydia said, “I must find a customer.” Desperation. Second, she said, “I will find someone before this first day is over.” Sure enough, she found someone. She said, “If it works once, it will work again.” But then the next person said, “No.” Now what must you invest?

4. Courage.

Courage is more valuable than capital. If you’ve only got $1 and a lot of courage, I’m telling you, you’ve got a good future ahead of you. Courage in spite of the circumstances. Humans can do the most incredible things no matter what happens. Haven’t we heard the stories? There are some recent ones from Kosovo that are some of the most classic, unbelievable stories of being in the depths of hell and finally making it out. It’s humans. You can’t sell humans short. Courage in spite of, not because of, but in spite of. Now once Lydia has made 3 or 4 sales and gotten going, here’s what now takes over.

5. Ambition.

“Wow! If I can sell 3, I can sell 33. If I can sell 33, I can sell 103.” Wow. Lydia is now dazzled by her own dreams of the future.

6. Faith.

Now she begins to believe she’s got a good product. This is probably a good company. And she then starts to believe in herself. Lydia, single mother, 2 kids, no job. “My gosh, I’m going to pull it off!” Her self-esteem starts to soar. These are investments that are unmatched. Money can’t touch it. What if you had a million dollars and no faith? You’d be poor. You wouldn’t be rich. Now here is the next one, the reason why she’s a millionaire today.

7. Ingenuity.

Putting your brains to work. Probably up until now, you’ve put about 1/10 of your brainpower to work. What if you employed the other 9/10? You can’t believe what can happen. Humans can come up with the most intriguing things to do. Ingenuity. What’s ingenuity worth? A fortune. It is more valuable than money. All you need is a $1 and plenty of ingenuity. Figuring out a way to make it work, make it work, make it work.

8. Heart and Soul.

What is a substitute for heart and soul? It’s not money. Money can’t buy heart and soul. Heart and soul is more valuable than a million dollars. A million dollars without heart and soul, you have no life. You are ineffective. But, heart and soul is like the unseen magic that moves people, moves people to buy, moves people to make decisions, moves people to act, moves people to respond.

9. Personality.

You’ve just got to spruce up and sharpen up your own personality. You’ve got plenty of personality. Just get it developed to where it is effective every day, it’s effective no matter who you talk to – whether it is a child or whether it is a business person – whether it is a rich person or a poor person. A unique personality that is at home anywhere.

My mentor Bill Bailey taught me, “You’ve got to learn to be just as comfortable, Mr. Rohn, whether it is in a little shack in Kentucky having a beer and watching the fights with Winfred, my old friend or in a Georgian mansion in Washington, DC as the Senator’s guest.” Move with ease whether it is with the rich or whether it is with the poor.

And it makes no difference to you who is rich or who is poor. A chance to have a unique relationship with whomever. The kind of personality that’s comfortable. The kind of personality that’s not bent out of shape.

And lastly, let’s not forget charisma and sophistication. Charisma with a touch of humility. This entire list is more valuable than money. With one dollar and the list I just gave you, the world is yours. It belongs to you, whatever piece of it you desire whatever development you wish for your life. I’ve given you the secret. Capital. The kind of capital that is more valuable than money and that can secure your future and fortune. Remember that you lack not the resources.

This article was submitted by Jim Rohn, America’s Foremost Business Philosopher. To subscribe to the Free Jim Rohn Weekly E-zine go to or send a blank email to .

fly with me

Come Fly with Me

Are you ready to Fly with Me?

A long time ago in a remote valley, there lived a farmer. One day he got tired of the daily routine of running the farm and decided to climb the cliffs that brooded above the valley to see what lay beyond. He climbed all day until he reached a ledge just below the top of the cliff; there, to his amazement was a nest, full of eggs.

Immediately he knew they were eagle’s eggs and, even though he knew it was profoundly un-ecological and almost certainly illegal, he carefully took one and stowed it in his pack; then seeing the sun was low in the sky, he realized it was too late in the day to make the top and slowly began to make his way down the cliff to his farm.

When he got home he put the egg in with the few chickens he kept in the yard. The mother hen was the proudest chicken you ever saw, sitting atop this magnificent egg; and the cockerel couldn’t have been prouder. Sure enough, some weeks later, from the egg emerged a fine, healthy egret. And as is in the gentle nature of chickens, they didn’t balk at the stranger in their midst and raised the majestic bird as one of their own.

So it was that the eagle grew up with its brother and sister chicks. It learned to do all the things chickens do: it clucked and cackled, scratching in the dirt for grits and worms, flapping its wings furiously, flying just a few feet in the air before crashing down to earth in a pile of dust and feathers.

It believed resolutely and absolutely it was a chicken.

One day, late in its life, the eagle-who-thought-he-was-a-chicken happened to look up at the sky. High overhead, soaring majestically and effortlessly on the thermals with scarcely a single beat of its powerful golden wings was an eagle!

“What’s that?!”, cried the old eagle in awe. “It’s magnificent! So much power and grace! It’s beautiful!” “That’s an eagle”, replied a nearby chicken, “That’s the King of the Birds. It’s a bird of the air… not for the likes of us. We’re only chickens; we’re birds of the earth”. With that, they all cast their eyes downwards once more and continued digging in the dirt.

fly with me
fly with me

And so it was that the eagle lived and died a chicken… because that’s all it believed itself to be.

My heart desire for you is that, you will never die as a chicken. Give someone a reason to bless God for your life. You are likened to the King of Birds. Don’t settle for less and mediocrity.

I dare you this second; you are more that you think you are. Do not settle for the applause of yesterday. You are more than you think of yourself and can do more than others think of you.

All it takes is a change of imposed identity and a decision.

Come fly with me. I dare You, it is possible. You can fly with me.


What does Failure mean to you?

Failure as a subject matter is quite controversial for diverse reasons. In the contemporary world the process of failing is always associated with the negative. A child fails in school his parents spanks him/her first before any other thing because their understanding of failure has always been flawed – what the child’s parents do not realise is that certain factors may have resulted to the child’s poor results which if corrected the same child will do exceptionally well.

Some kids grow up and become  successful enterpreneurs and some don’t. Sometime, I say to people failure is my friend or that it is good to fail and they look at me with amazement – how can one say that it is good to fail? In a region where spirituality has been confused with basic principles of living, failing is often associated with the negative and it is so because we grew up learning that the act of failing is an event rather than a process that is normal in life.

Now don’t get me wrong, I am not saying you should go out there and fail knowingly – No! what I am saying is that in the process of accomplishing your dreams certain challenges will come up that will make you assume you are a failure . Therefore, I urge you to empty your cup and allow for a fresh understanding of the process of failing, because failing is indeed good for you.

According to the Oxford Advanced Learner’s Dictionary, Failure means not being successful.

In order to fully grasp this definition, let us look up for the  meaning of the word ‘successful’ and it simply says; achieving your aims.

Look closely at the above definitions and you will learn that failure is a process and how you handle it is what makes all the difference. The definition of failure does not say being forever unsuccessful, it simply says not being successful and analysing it a bit further confirms that even if you are having challenges today, it is possible that you can become successful given different conditions while the other person who has been successful can also experience the process of failing as well. My intention is that you begin to see  failing with a different mindset, totally different from what you grew with. The act of failing or succeeding is simply a process and not an event as you may have been told over the years.


Below are three statements I urge you to master regarding the subject matter of failure because they may prove yourself as you work out your life’s purpose. They are simply put;


  1. Final
  2. Irreversible
  3. The Enemy

Recite these statements as often as you can and it will help you whenever you face any challenge that makes you think you are a failure. The attitude you choose to put up when life throws stones at you is what determines the outcome and also if the experience is the end of your dreams or the beginning of a new chapter in the pursuit of your goals in life.

Personally, I have learnt a lot whenever I go through the process of failing and this is something I have learned to be proud of – the last one occurred late last year, I saw one of my businesses crumble and it took with it my hard earned cash running into millions, well I learnt a lot from that particular episode. For some people that may be the end of their quest for a better future but for me  it was a new beginning because I saw a business opportunity to change what was not working.

Overcome failure

So my friend, failure is good, it is only a process and not an event. I leave you with this timeless Thomas A. Edison’s quote —

“I have not failed. I’ve just found 10,000 ways that won’t work.”

Remain positive and do not be afraid of failure.

You can accomplish anything

You can Accomplish anything…

Accomplishment in plain terms is the execution or completion of a dream.

Please answer this simple question; what do you hope to accomplish in 5 years?

You can accomplish anythingDid I catch you off guard? Not to worry, this section of the blog will help you begin to consciously tell you that You can accomplish anything and take note of your accomplishments. If you hope to be the best you can be than you must lead a life of accomplishments.

I don’t want you to take anything for granted, in order to accomplish and continuously achieve you would have to (re)learn the good old skills of writing.

Here is what this post will do for you;

  1. Reminds you of plans and dreams.
  2. Makes you conscious of your accomplishments.
  3. Makes it easy to know when to re-evaluate your goals and dreams.

In conclusion, I urge you to learn the new skill of rewarding yourself when you accomplish anything and this will re-enforce the belief in you that You can achieve anything you set your heart to. I know we are all used to taking a lot of things for granted and regarding them as normal.

Well, I  am glad to say that this is wrong, any dream or plan that you execute in detail is an accomplishment and must be celebrated by you, anyway you choose (but reasonably, of course). You have to learn to live a life of gratitude and that entails being grateful for even the smallest blessings in life.

I believe you can accomplish anything if only you are willing.

See you at the top.