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CFA speaks on Social Media Success at the IBM Women Enterprise Challenge

CFA speaks on Social Media at the IBM Women Enterprise ChallengeCFA speaks on Social Media at the IBM Women Enterprise ChallengeCFA speaks on Social Media at the IBM Women Enterprise ChallengeCFA speaks on Social Media at the IBM Women Enterprise ChallengeIt is indeed good times for Nigerian women most especially female entrepreneurs. First is the YouWin for Women by FGN (read 3 Success Tips for the YouWin Nigeria Program) and now the Enterprise Development centre / IBM Women Enterprise Challenge.
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A few weeks ago, I wrote How IBM Nigeria is supporting Small Businesses after I attended a project management class organized by IBM in another worldwide initiative tagged “IBM Service Grants.” A program designed to apply IBM’s resources to specific projects and programs that fall in their areas of interest. It was organized in conjuction with FATE Foundation.

IBM has chosen to play a critical role in the growth and stability of the real sector of our economy by investing both time and resources to train, educate, empower and mentor 50 female entrepreneurs.

About the IBM Women Enterprise Challenge

The Women Enterprise Challenge is a mentoring program powered by IBM and supported by Enterprise Development Centre of Pan-African University. The objective of the challenge is to mentor 50 female entrepreneurs for three months using the SME Toolkit and other skills sets provided by the assigned mentors. The three months mentoring will lead to a grand finale where all the mentees will be celebrated.

Agenda for opening day of the IBM Women Enterprise Challenge

I am particularly happy that the focus for the opening day is Social Media, a critical aspect of today’s digital media world.

9.00 –10.00 — Registration / IBM FILM
10.00–10.30 — Breakfast
10.30-10.40 — Welcome Address by Taiwo Otiti, IBM Country General Manager
10.40- 1050 — Welcome by IFC – SME Toolkit / Social Media by Chijioke Nworka
10.50-11.00 — Overview of Women of Enterprise Challenge by Remi Abere
11.00-11.30 — Introduction of Participants / Mentees
11.30-12.40 — Marketing through Social Media by Peter Evota
12.40-1.10 — Optimizing Social Media for Business Success by Chukwuemeka Fred Agbata Jnr.
1.10 – 1.30 — Introduction of IBM Mentors
1.30 – 1.40 — Closing Remarks / Questions
2.00 pm     — Lunch

Again let me use this opportunity to commend IBM and IBMers for doing their best to grow the real sector of our economy.

100 Chevrons, MTNs, Globacoms will make little or or no difference to our economy, if we want real growth then we had better started supporting the real sector.

Do you think this initiative is commendable? Please share your thoughts below!

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