Why You Need UX In 2019

What is UX?

In recent years, UX has gone from being a design buzzword to a full-fledged, self-contained industry, and for good reason: it gets results, makes websites do what people want them to do and keeps customers happy.

Understanding what UX does is the key to getting the best out of your UX development and the first place to start with that is knowing what it actually is.

At its most basic, UX is a methodology of putting your users at the heart of what you’re trying to accomplish with design.

UX stands for user experience and is a set of practices and techniques, aimed around how best to guide your potential audience towards what you hope to gain from them.

How UX works.

For the most part, UX deals with organising information and processes on a website in the most efficient manner, for your target audience.

Step one of that process might well be, to identify who your target audience is; more than just marketing, different demographics will have a very different approach to navigating and interacting with websites and the services they provide.

UX will take idealised version of these demographics and find the route of least resistance, (and maximum gain).

The golden rules of UX.

There are several core pillars that UX designers will generally build from:

  • The 3-click rule, which suggests that most users will leave a website if they can’t get what they want from it within three clicks
  • The 5-second test, where users, will be tested on what information they pick up from a quick, (five seconds), browse of a site
  • The 80/20 principle, based on the fundamentals of the Pareto Principle, which states that 20% of the features on a website, will drive 80% of the action that users choose to take

Know your audience.

Having a rough idea of your idealised users and knowledge of general browsing behaviours that, those users will follow, lets UX designers create precise journey maps that, you can build your site around.

Of course, these rules, give no guarantees, and there will always be outliers who don’t follow the same course everyone else would.

When dealing with large numbers though, it’s the majority who rule and finding the best way to guide that majority towards your goals, is the surest way to make your website work as efficiently as possible for you.

The best UX design agencies and development specialists make use of the full scope of resources available to them, to create the best possible user experience they can.

One moment, they’ll be crunching hard user data, the next referencing psychological handbooks, to find keys and triggers to help guide users to a satisfactory journey.

UX brings it all together.

Ultimately, while they don’t always have any particular say over the branding, coding, service, or, upkeep on your website, your UX specialist will be the architect that brings it all together and in many ways, will have the biggest impact on the experience and ultimate satisfaction of day-to-day users.

Taking their input and balancing it against technological and other considerations, is a process that should begin right at the start of the development schedule.

Once your site is up and running, it will be that much harder, to overhaul and change principle elements, so having a good UX specialist on board your development team, right from the start, can only be a good idea.

 

About The Author

Selina Murray is an International Consultant, for all things web and entrepreneurship.

She has worked on designing various websites for businesses for years now and loves researching newest technologies and processes.


Featured Image: rtsoftwaregroup.io

The Importance of Knowing the Rules – Compliance for Startups

Can you believe there are over 80 different compliance rules for your business? If you’re just getting started it’s important to know what these rules are and how to comply with them. Since many new startups neglect to even look these rules up, it’s no wonder 8/10 businesses fail within one year. If you want to be a wise business owner, look at these four reasons to attend online corporate compliance training.

1.  Corporate compliance is a non-negotiable

There’s more at stake than the success of your business. By not complying to corporate laws and regulations you risk losing your personal wealth, your reputation and even your freedom! Simply put, you cannot afford NOT to attend some form of corporate compliance training. These issues are legal ones and should be adhered to at all times.

2.  Online compliance training is interactive

The best compliance training courses for startups are always interactive, allowing you to perceive each module on a personal level. Several online compliance courses feature real people to make your lessons come alive. When you interact with real characters you retain the information a lot better. So if you’re looking for a good course make sure it’s an interactive one.

3.  You can customize your compliance training

Another great feature about the top online corporate compliance training courses is that they can be edited to suit your specific startup company. By customizing the information on these online courses you and your managers will be able to translate the information more effectively. This information can be kept for future management and utilized to keep your leaders well informed on what to do and what not to do.

4.  Good compliance courses are regularly updated

When you seek out a compliance course for your startup be sure to find one that is updated at least once a year. Rules and regulations are continually updated, and your course should be too—or it will become obsolete within a short time. Confirm that these updates are conducted by legal professionals who understand business regulations.

A good corporate compliance training course will always be quick to complete. As a new business owner you’ve already got a lot on your mind. Sign up for a good online course and learn everything you need to know about how to run your business successfully. You’ll be glad you did!

Chris Phipps is a freelance writer with a keen interest in finance and business solutions

Why are Nigerians avoiding .NG domains?

Yes! This is a very interesting question that is begging to be answered or maybe it is simply me making assumptions on the use of .ng domains?

Frankly, it is quite amazing that a country with close to a 100 million or more (depending on whose data you choose to use) Internet users has sold less than 100,000 .ng domains to both local and international owners. Yes, it is a somewhat interesting irony especially when I look at the number of .co.za domains that South Africa has been able to push out to the world.

Again, I ask why do you think Nigerians have simply refused to use .ng domains? Who is to blame or is that we believe .ng is not good enough or we don’t just understand its importance to our national brand or we probably need some sort of Government policy to make it somewhat compulsory?

Forgive me for asking too many questions at the same time, I am simply looking for answers.

Yes, I am a .ng ambassador ordained by NiRA – the association responsible for managing the string and part of my National service is to get more Nigerians to use this domain string. Yes, I get to convince some to switch but a majority of people give me all sorts of reason, why they won’t use .ng domains and some of these reasons are simply based on assumptions or hearsay and not facts.

So, if you are reading this post and you have a domain, I’d like you to share why it is not a .ng brand?

Again, let me stress like I stated in my post on Who is to blame for pay on delivery? the foundation of any proper and sustainable development especially in the knowledge economy is the enactment and enforcement of policies.

Imagine, if we had a policy that states that every registered company in Nigeria must use .ng domains? We know this is not an impossible feat, after all the UK and a few other countries are enforcing such policies whether covertly or overtly.

Here are some reasons I believe you should use .ng domains:

1. It is a matter of Nation Pride

Nigeria as a Nation is blessed with this unique domain string known as .ng and we ought be proud of this gift of nature. However, we should not stop at just appreciating it but owning one at the very least.

2. Foreign Exchange is Scarce

I used to be happy paying for my VPS server but not anymore because of the ever-increasing exchange rate and the same goes for .com domain names that I own.

Using the .ng range of domains will contribute to saving our scarce FX.

3.  SEO/Speed/Reduced Latency

Why do you think that Google would rather serve you results using google.com.ng when you search for stuff within Nigeria and if you travel to say Ghana and use the same device it will go ahead and serve you results via google.com.gh?

What is even interesting is that in the case of Nigeria, Google has both com.ng as well as .ng domains, an example of a forward looking company.

4. Local Content Development

We must develop local content by supporting what is ours, imagine what will happen if only 1% of the reported 170 million+ Nigerians decide to own domains that fly the Nigerian colour online, that will be over 1 Million domain names that would eventually serve as the foundation for businesses, ventures and causes on the world-wide web. Would that not further strengthen the Nigerian brand and dignify her on the Internet?

I must commend Nigeria Internet Registration Association (NiRA) for a good job and here is a call for more advocacy and education in order to get more Nigerians to appreciate what is ours and get Government to lead the way and let others follow.

The reality is that if Government at any level still uses .com or .org domains, why should average small business owners, who obviously do not have as much resources as Government be urged to switch?

I’ve switched my blog from www.techwithcfa.com to www.techsmart.ng in support of .ng and I am super excited to have made the move.

If you are not using .ng domain yet, I’d like to know why. Some say cost others say security but I like to hear from you.

NITEC 2016 Set To Deepen Tech Conversation in Nigeria

The Nigerian tech ecosystem is no doubt growing in leaps and bounds. Therefore, the need to create platforms and structures that will further deepen the conversation and help new innovations grow have become imperative. The Nigeria International Technology Exhibition & Conference (NITEC 2016) is set to serve as a catalyst to achieve this goal. It is planned to be an outstanding event produced by Neo Media & Marketing, a foremost public relations and event management company backed by an experienced Board of Advisors with different professional background.

Speaking at a press conference in Lagos recently introducing NITEC 2016, the Managing Director/CEO of Neo Media & Marketing, Ehi Braimah, explained the concept behind the event which is to showcase Nigeria’s technology ecosystem and promote innovative ICT solutions. Braimah, while speaking at the event, admonished the public and private sectors particularly entrepreneurs to embrace technology and its disruptive nature.

This is why the slogan for what will become an annual conference and exhibition is “Trending Technologies”, a slogan that will ensure each year’s edition captures all the trending issues in echnology around the world.

To this end, he said that NITEC 2016 is positioned to bridge the gap between the private and public sectors and the international technology community in re-engineering the African technological ecosystem for greater impact on the continent’s GDP.  Top reasons to exhibit at NITEC 2016 include exposure of products & services to thousands of attendees; exhibition booth (2 days); placement of brand logo on event brochure and website; complimentary wifi, place web banners and share branded gifts at booths.

Also speaking at the event was a member of the Board of Advisors, Chukwuemeka Fred Agbata Jnr. He opined that NITEC will serve as a platform that will bring together the public, private sectors as well as young innovators. Confirmed speakers at the event include Juliet Ehimuan-Chiazor, country manager, Google Nigeria; Sunday Folayan, President, Nigeria Internet Registration Agency (NIRA); Vincent Olatunji, Acting Director General, Nigeria Information Technology Development Agency (NITDA); Tunde Coker, MD, Rack Centre; Prof. Umar Danbatta, Executive Vice Chairman, Nigeria Communications Commission (NCC); Zubair Abubakar, Co-Founder, Chopup Games; Simeon Ononobi, Founder, MyAdsApp.com, Yele Okeremi, CEO, Precise Financial Systems; Nkem Begho, CEO, Future Software and many more.

The theme of NITEC 2016 is the “Role of Disruptive Technologies in Catapulting the African Continent’s GDP” and it comes up on June 23 & 24, 2016 at the Civic Centre, Victoria Island, Lagos. The event will run from 9.00am to 5.00pm daily, while there will be cocktails and networking forum on the second day.

Hopefully, NITEC will reflect the diversity of decision makers in industry, government, mobile network operators, mobile payment service providers, online shopping services, e-commerce companies, among several organisations that offer services using technology.

Using any Google Services? Watch out anything can happen o!

Hate or like Google, on the Internet you just cannot do without them, they have so taken over the Internet that one begins to wonder what would life online be without a company like Google? Let me say without any benefit of doubt, Google is one company I have a lot of respect for because they are always ahead of the game. However, I am mindful when I use Google services and the simple reason is that anything can happen with our without reason.

google services
R.I.P Google Reader

Earlier in the year, I received a mail from Google that one of my email accounts (coachcfa@gmail.com) has been blockedin violation of Google’s terms and services which were never explained in detail even when I tried to find out; all my pleas fell on deaf ears and my account was never restored. Now do you know why that was quite painful because that is the email connected to my affiliate paypal account which had close to $200 worth of affiliate payouts and that is now history.

Recently, Jide Ogunsanya of Ogbonge Blog and I were on the same panel at the Digital Marketing Nigeria Summit where we both argued for and against using Blogger and WordPress CMS – he is a fan of blogger while I am that of wordpress and our lines of argument made our points clear.

But on that very day, I got back to my work desk and saw this email:

Dear business owner,

At Google, we want businesses like yours to get the most from the web, and we hope that your Get Nigerian Business Online website cfagbata.gnbo.com.ng has helped you to connect with more customers.

We are announcing that Business Sitebuilder websites within the Get Nigerian Business Online Program will no longer be accessible from December 31 2014, but there are some great alternatives available to you.

Earlier this year, we introduced Google My Business to connect you directly with customers, whether they’re looking for you on Search, Maps or Google+.

You also have the option to move your existing website to our trusted partner, Hostgator, an international provider of cloud-based web presence solutions with over 15 years of experience helping small businesses succeed online. Their family of brands, through parent company Endurance International Group, serve over 3.7 million subscribers worldwide.

Moving your website to the Hostgator platform lets you continue with your website, and also allows you to access a range of powerful business features, including eCommerce, website security, backup and restore, and 24 hour support. Learn more at africa.hostgator.com/nigeriagetonline.

Remaining online is a huge asset for your business, and you can do so by independently signing up for Google My Business, or filling out this online form for assistance. The team of experts at Hostgator can then guide you through the process of signing up for Google My Business, transferring your current website, or creating a new one.

Looking forward to hearing from you,

The Get Nigerian Business Online Team


The first comment I made after reading this simply here is another reason to be mindful of any Google services one uses. Imagine how many small business owners will become websiteless because of this decision? Besides this point, I remember supporting this project with everything I had and wrote repeatedly about it on various blog – don’t take my work for it, just Google “GNBO Nigeria” and you’d certainly find at least one article written by me in support of the project.

For Google, it is usually a policy or business decision so I do not exactly blame them afterall it is their company, they have pulled down a number of services in the past that hurt me personally such as Google reader but I am happy to have found a very cool alternative by the name Feedly, so life goes on 🙂

I love Google and I’d continue to use some of their services but I’d not hesitate to switch to an equally good alternative so I can at least spread my risks because just like this physical world is important, the digital world is also quite important.

I heard about what happened to Linda Ikeji from wife and my only comment was another silly mistake: “How can you grow this big and not decide it was time to move onto a more permanent platform such as wordpress?”

I am not big on gossip, infact I really do not want to know what is happening in other people’s lives so Linda Ikeji’s blog is not where I would readily visit except I happen to land there through research or something but I am conscious to quickly move on because I don’t want to get used to sensational stories which by the way is very addictive.

Linda Ikeji's Blog
Deleted Page of Linda Ikeji’s Blog

That said, Linda is arguably one of Nigeria’s most successful bloggers and her experience with Google simply lays credence to the fact that when using any of Google’s services have it at the back of your mind that anything can happen o!

If you are serious about blogging then wordpress is your best bet. Need help setting a wordpress blog? Get in touch!

Room full of techies

Our Tech Eco-system is Maturing – SM Week proved it

The Social Media Week Lagos was indeed huge. The turnout was rather impressive, it is not just the turnout of techies that matters most but seeing users and lovers of technology from diverse industries gather to learn more about the hottest trend in the world.

Now for those who are a bit on the techy side, the social media week gave us a unique opportunity to gather and share our thoughts and experiences. The Nigerian eco-system is growing indeed and if you ask me, I think it is growing at a very rapid space and only time will tell how explosive the future will be.

Room full of techies

Personally, for very first time, I got to meet a number of tech superstars who I have admired and followed over the years. Of course, I have met some but honestly I met more people at 2 key events especially – Techcabal’s Battlefield and Y! Naija 100 Innovative Minds. Both events held on the same day and where well attended, the above photo was taken immediately after the Y! 100 event while we were waiting for the start of the Techcabal battle field.

The eco-system is maturing from techies, to content providers, to venture capitalists, to other professionals and so on. I am so excited about the whole development and it makes me proud because I have also played a worthy role towards the growth of this great industry in Nigeria.

Gbenga Sesan, Nkem Uwaje & CFAFrom left to right: Gbenga Sesan, Saheed Adepoju, Nkem Uwaje, Yomi Adegboye & yours truly CFA.

I’ll conclude by saying that the best is yet to come, I am a die-hard, unrepentant and possibly the most foolish optimist who believes that something good can come out of Nigeria. So watch the Naija ecosystem for more interesting and innovative solutions in the days ahead (mine is coming on stream shortly too).

Bastian Gotter & CFABastian Gotter and CFA (I respect Bastian of iROKO because of his foresight and belief that the Nigerian market is it).

Did I tell you that at the end of the Techcabal Event, a group of young innovators went home with the grandprize of $20,000.00 for developing a solution called PrepClass? Well they did 🙂

CFA's ICT Predictions of 2014 - Part 1

CFA’s ICT Predictions of 2014 – Part 1

What an eventful year 2013 has been for the Information and Communications Technology industry, not just in Nigeria, but across the world. Let me set the records straight that although this piece has to do with predictions, it has nothing to do with spirituality.

My views in this piece are based on my knowledge of the industry as well as the opinions of experts and journalists across the world. That means that I am fully aware of the fact that some of these predictions may not come to pass but I am glad I used the work prediction instead of prophesy. That said, I will attempt to predict what I believe would be some of the events we should expect in 2014.

1. More Investments In ICT

This is probably obvious, but I just have to make it my very first prediction. We are most likely going to witness more massive investments, both in the local and foreign scene of ICT. Countries are investing heaving in LTE & 4G networks, some companies are laying sub-marine cables and connecting some countries. So, I expect that there will be massive investments in broadband infrastructure and devices, more techpreneurs will seek to raise funds for their projects, the local content policy guidelines recently released by the Ministry of Communication Technology and National Information Technology Development Agency, (NITDA), would really begin to come into effect in 2014 and as long as these guidelines are implemented to the letter, we can then be sure that more business and revenue will flow into our local ICT industry. So, watch out for Nigerian-built or designed phones, gadgets and devices in the coming year and make sure your support our own.

2. Increased Internet Penetration

Does this sound like a prediction or a statement of fact? However it may sound, the fact remains that as broadband becomes more readily available and cheaper, so will more people especially in the rural community access to the Internet. These people will definitely patronize it for their personal and business purposes.

I believe that Nigeria will cross the 60 million Internet-user mark in 2014 based on the official figures, I have a feeling that we may have crossed that mark this year, unofficially.

The last NCC report showed that there was significant increase in the number of Internet users, but I believe that next year will be more eventful for the industry. As a previous employee of a telecommunications company, I learnt that at some point, voice would peak and then data will take over. This was about a decade ago and today we are seeing the telcos waging an on-going data war already.

CFA's ICT Predictions of 2014 - Part 1

Truth is that we need to get more Nigerians on the Internet and not just get them there for the sake of it, but also educate them on how they can use it positively. I expect to see more Government support in this regards. 

3. Commercialization of ‘unusual’ techy devices

Yes. I believe more people across the world will invest in various techy devices which include mobile devices, Google glass, secret cameras, pen recorders, etc. Some of these devices are already in the market but they need to be commercialized and be made more affordable and readily available for the mass market. For example, Google glass is likely to cost you up to $2,000, depending on where you are buying it from. It is likely that a few Nigerians might have it already but it is really isn’t for the mass market yet.

As for me, I want to see these devices become readily available and I’d strive to use this column to educate people on how these devices can be used for the common good, especially considering the fact that they can easily be connected to the Internet. For the ladies, you need to get ready for smart eyelashes and finger-nails. No, this is not a prediction. I was impressed to read about it on Mashable.com. A PHD student named Katia Vega is already working on these innovations. She’s focusing on two main branches of the project so far: fingernails and conductive makeup.

Well, this is just to give us an idea of what to expect in the nearest future. Watch what you say or do because someone might just be recording every action with one ‘unusual’ device.

I pray that 2014 be the year to really put some of these devices to use in Nigeria especially using to fight corruption and extortion on the streets of our cities.

To be Continued…Part 2

Image Credit: Ayadipro-Marketing

A Wrong way to Use Technology

A Wrong way to Use Technology!

Wonders they say never ceases, so is the case with a velocity alert from mashable.com that I received earlier today with the caption: Distracted by Facebook, Woman Falls Off Pier

I shudder when I read stuff like this, how on earth can someone get so hooked on Social Media that she would rather be hurt or die than to let go? Luckily for her she survived because she was rescued on time but here is another intriguing part of the story, according to local policy

“She kept hold of her mobile phone throughout the entire ordeal,” local police wrote in a statement.”

Now can you imagine someone drowning, unable to swim but yet held unto her phone as if her life depended on it? This is another sad way people allow technology to destroy their lives which defeats the very essence. What would be the use and value of facebook if Mark Z. designed and developed it for no good purpose other than to kill? So would you call this madness or foolishness?

Recently, I was in traffic and a woman who was driving next to us had both her phone and iPad on her laps, operating both of them while driving – I got a clear view of her because I wasn’t the one driving. I marvelled because she did not even bother about the fact that she was carrying her daughter who was not using seat belt, I suppose she assumed tha because we were in traffic therefore it was safe to use her devices while driving. How wrong can that assumption be?

A Wrong way to Use Technology

As far as I am concerned anything can happen in such a situation whether traffic or not, that is why we must all be careful when using technology whether software or hardware. Abuse is inevitable when we do not draw the lines. In the case of my country where a lot is attributed to supernatural forces more than carelessness, foolishness, insanity, indiscipline and stupidity. I call on folks out there including those who drive to be mindful of how they use technology and desist from using devices when driving because prevention is always better than cure.

Thankfully the woman who prompted this post is alive and I hope she has learnt a great lesson from this near death experience?

What do you think? Share it in the comments.

Creative Commons Courtesy : Vít ‘tasuki’ Brunner

Buy a Laptop (Brand New) from N20,000 in CFA’s “Operation Laptonize Nigeria.”

Everyone who knows me personally or reads this blog know that I am very passionate about the Internet and information and communications technology (ICT). This is why I have devoted the last 2 years to not just mastering the Internet but also helping others leverage it through CFA Leverage – an organisation that can help you grow your brand online through SEO in Nigeria or PPC services.

You will agree with me that the impact of ICT has been massive but just as I say regularly this is just the beginning  we ain’t seen nothing yet 🙂 a lot of us still don’t get it. Well, as another way of contributing further to the massive ICT revolution of the future especially in Nigeria, I have decided to launch what we tagged “Operation Laptonize Nigeria.”

buy a laptop

To this end, I have teamed up with a formidable and credible organisation who believes in the CFA brand to “laptonize” Nigeria by partnering with anyone willing to commit at least N20,000.00 to buy a laptop.

The laptops available at the moment are DELL and HP with the following configuration:

  • Windows 7 & windows 8
  • 320GB Hard disk drive
  • 3GB Ram
  • Intel Processor
  • Bluetooth
  • Wlan/Wifi

All you need to do to own a laptop is to pay a deposit of N20,000 and spread the balance over 6 months.

The cost of each laptop is between N80,000.00 & N90,000.00 depending on the make you want. For further enquiries please call: Wale on 08053533156 (BB: 2936220) or Joe on 08036245734 (BB: 29659EEB)

Partnership possibilities

Yes. I can guarantee you a percentage of between 2-5% for each laptop if you decide to partner with me on this project. All you need to do is refer a friend or member of your family and if they buy then you get your percentage as simple as ABC. I guarantee this on my CFA brand name that is trusted by so many including Prof. Pat Utomi, Mazi Sam Ohuabunwa, Punch Newspapers and its chairman Mr. Wale Aboderin and many others.

Please Note:

  1. This is B2B (business to business) transaction.
  2. This offer does not apply to you if you are not gainfully employed in an organisation whether as the owner or employee.
  3. Posted cheques must be issued to cover the said 6 months period.
  4. Only valid for residents of Lagos, Port Harcourt or Abuja (due to logistical issues).
  5. Laptop will be handed over to you once the first installment is made.
  6. We have a right to carry out an investigation on you at our own discretion.
  7. Bulk order attracts further discounts

Hurry!!! This offer is only valid while stocks last.

It’s Operation Laptonize Nigeria! Help CFA achieve this goal by sharing this post or leaving a comment below.

Read CFA’s ICT Clinic Page in Sunday Punch Newspaper

I am glad to inform you that you can now read and share my ICT column in the Punch newspaper – Nigeria’s most widely read newspaper. Henceforth you can simply call me Dr. CFA – I used to have the dream of earning a PHD degree (that was before my courtship with the ICT industry) but besides this moment, I have not given it a 2nd thoughts in recent times.

I remember Shaggy’s song “Why Me” a song that became a hit because of the high emotional connect it has. Because the truth is that life will sometimes play tricks on us as we journey through it, which could be either good or bad, depending on how we have developed our minds to see life issues.

Late 2011, life dealt me a heavy blow with the demise of my kid sister, late 2012, I was  blessed with a bouncing baby boy. And now almost the end of 1st quarter 2013, I now have the good fortune of being the resident Dr. at Punch’s ICT Clinic, one that is bound to positively add value to the society at large.

Key Life Lesson: when life hits you hard, turn to God for strength and succour.

So, what is the ICT Clinic all about?

Put simply, a place to discuss ICT issues and answer pressing questions to the benefit of readers. In today’s technology driven world you need to stay ahead by constantly updating yourself.

Read CFA's ICT Clinic page in the punch newspaper published every sunday

What is in it for you if you read the ICT Clinic on a weekly basis? 

  1. You will know and understand the latest trends in the ICT field.
  2. We would deal with new tools on a weekly basis thatt would give you a whole new online experience.
  3. You have the opportunity to send in your ICT related questions?
  4. Have access to an ICT consultant.
  5. Enjoy the pleasure of reading Nigeria’s most respected dailies.

All content written for this page would not be published elsewhere expect on Punch Website.

So what do you think about the title ‘ICT Clinic’?

When my Editor asked me to suggest names, I sent in some page names such as Digital Media with CFA, ICT Matters with CFA. To my amazement and satisfaction, my editor sent the final name – it’ll be called ”ICT Clinic” – a name that I find to be very innovative indeed. What do you think about the name?

I plan to devote a full day towards ensuring that the content submitted for publication is of high quality and best value. So what do you think? Feel free to leave a comment below.