Excessive Social Media Use Might Be Making You Unhappy

A good friend requested for a meeting with me recently. According to him, he wants me to mentor him because he wants to take his craft to the next level. As someone who is always eager to help, I decided to grant him audience and gave him a Sunday evening appointment, so that we can get to meet in a relaxed atmosphere.

Sunday evening at about 5.15pm, I got a call from him, signalling that he had arrived and went outside to welcome him. Not long afterwards, he settled in and we kicked off the discussion. For the purpose of this post, let us call him Daniel:

Daniel: CFA, thank you for accepting to see me at such a short notice.

CFA: Always my pleasure, you are my boss now!

Daniel: I decided to come and see you to get your thoughts and ideas on how to make the most of what I do. Currently, I provide services for a number of organisations, but they hardly get to pay. Sometimes, it takes them months to pay up and it is making life unbearable for me. Due to this fact, I have started doing a number of other things, such as public speaking, lecturing, training, etc. I am, however, saddened because, they are still not adding up financially.

CFA: Welcome to the world of the club! I must confess to you that I am faced with similar challenges. Monetisation of creativity is a big challenge, especially, in a country like ours, that has not really understood what it means to invest in knowledge. Individuals will rather spend money attending a comedy show or musical concert, while organisations will rather spend billions on entertainment figures rather than on you, who is trying to add value intellectually. We try to copy the United States, but we do so wrongly. While Hollywood and the rest earn big, so does an average lawyer, professor, doctor, startup founder, etc. Our system needs to understand that, the knowledge economy is one that will be characterised by rapid innovation.

Daniel: I feel you CFA, but one of my biggest mistakes was that I did not get to move to Canada when I had the opportunity. Now, I am regretting it. All my friends have moved and many more are moving.

CFA: So, why are you not moving? Nothing is stopping you. I know for a fact that they are still welcoming more skilled workers.

Daniel: I know, but what am I going to do there? Work?

CFA: Yes

Daniel: No, I want to be an entrepreneur because, it is what I am cut out to do.

CFA: Then, stick around here and make things happen.

Daniel: How about a number of guys that have made it big online – all they do is post on instagram and social media. From what I see, they are not doing badly because, they have built a following.

CFA: Like who?

Daniel: ***** ********* (I choose to keep it secret)

CFA: Why do you think they have made it big? Is because of what they post and how they dress? I can tell you for a fact that, the person you mentioned now, is also struggling but, because he has mastered the art of social media marketing and personal branding, you think that he is all balling – that is a huge lie.

Now, I know the root cause of your challenge and seeming feeling of inadequacy and hopelessness – it is simply due to the fact that you are spending so much time on social media. Knowingly and unknowingly, you have started to compare yourself with what is mostly unreal. This is not a healthy lifestyle.

Daniel: Yes, it is true, My wife has been complaining about how much time I spend on social media. I have become some sort of addict and I think that needs to change.

CFA: Yes it needs to change. Nothing stops you from making the most of social media but make sure you create a barricade around your heart, such that nothing gets to you. Stop snooping around aimlessly. Rejoice with others, but never covet, always having it at the back of your mind that, there are more fake stuff going on in the social space and if you are as radical as I am, then, you should silence all those app notifications because, they are a major source of distractions.

Daniel: Wow CFA, thank you so much for this insight.

CFA: If I said nothing meaningful during this first mentoring session then, just control your social media usage.

Daniel: God bless you.

CFA: Amen!

Lessons from this Conversation

  1. Social Media plays an important role, but unfortunately, it now fuels comparison, which can make people unhappy.
  2. Research has clearly shown that, there is a connection between your performance/productivity and your level of social media usage.
  3. Addiction is Addiction, whether it is being addicted to a service, solution, substance or whatever. Use social media, but do not be an addict as, I believe, Mark Zuckerberg is likely not an addict.
  4. Live a life of gratitude. There is a tendency that, the more of other people’s so-called happy life that we see online, the less we want to be grateful. I find myself falling into this trap every now and then, but at the end of the day, I know that being grateful to the creator is key to one’s overall well being.
  5. Finally, if you shut down your phone for a day, the world is not going to end. Why not give it a shot?


email from linkedin success

LinkedIn Success Secrets – How I Achieved the Top 5% Status

I have always been an advocate and supporter of – the world’s number 1 professional network without doubt. I see them as a more sustainable social media network even though they are not as big as the biggest. 🙂

I have written a number of articles on why you should start taking Linkedin more seriously.

Further reading:

With just a little over 200 million members, why do I find more attractive than facebook or twitter?

I’d tell you one simple reason which is what I have always said; is a serious network where you can find and network with PROFESSIONALS. Yes! Every other network has professionals too but linkedin has carved a niche that gives it a somewhat serious outlook than others.

Recently, I received an email from linkedin:

Hi Chukwuemeka Fred,

Recently, LinkedIn reached a new milestone: 200 million members. But this isn’t just our achievement to celebrate — it’s also yours.

I want to personally thank you for being part of our community. Your journey is part of our journey, and we’re delighted and humbled when we hear stories of how our members are using LinkedIn to connect, learn, and find opportunity.

All of us come to work each day focused on our shared mission of connecting the world’s professionals to make them more productive and successful. We’re excited to show you what’s next.

With sincere thanks,

Deep Nishar

Senior Vice President, Products & User Experience

My goal is to share some of the linkedin success strategies that I have applied over the years that has helped me accomplish this feat.

Before I proceed let me inform you that come 2014 if Christ hasn’t returned, I have set a goal to be among the top 1% most viewed linkedin profiles.

Here are some LinkedIn Success Secrets you can apply:

1. Linkedin Personal Profile

The very first thing I plan to do which I am already doing is to improve Linkedin profile further. I have already achieved a 100% profile completion but I am currently adding more relevant content to my profile because linkedin is both a search engine and brand expansion tool as well.

Takeaway: Is your LinkedIn profile 100% complete? If no, then spend a few minutes/hours a day on improving it. It is sure gonna help you somehow. You can start by friending me

linkedin success strategies
LinkedIn Success Strategies

2. LinkedIn Groups

I have already joined the most number of groups allowed for each user, so what is left for me now is to spend a few hours a day on key groups via my mobile phone especially when I am on the move. This will help expose my brand the more.

I have also gone ahead to create 2 groups and I invite you to join us and participate:

Takeaway: Have you joined any group(s) on Linkedin? Remember, in those groups are prospective clients and partners.

 3. LinkedIn Companies

Next strategy is to ensure that I follow relevant companies because this gives me the opportunity to connect with people having similar interests. When you follow a company on Linkedin you will be shown their updates on your feeds which brings the activities of the companies very close to you.

I have not stopped at following other companies but have created a company page for CFA Leverage so that we can be followed also 🙂 please follow our page CFA Leverage too.

Takeaway: Have you followed relevant companies? Do you have a company page? What stops you from creating a company page right away?

4. Skills & Expertise

skills page on linkedin.comOn linkedin you are allowed to enter up to 50 skills or any area(s) you consider yourself competent in. I carefully considered my strengths and came up with 50 skillls and expertise which I have added to my profile to make it both popular and search engine friendly.

Any wonder why I get a lot of views?

Takeaway: Have you added enough skills to get people to see you as the go-to expert in your field?

5. Connections

Have you explored the options of adding your connections i.e. using your email?

Yes, it is a great way to expose your brand and products. Trust me you must have communicated with over a 100 people or more through your email and they have all now become a part of your network and the only way to connect with them is to allow do the job for you.

That’s it folks wish me luck as I set out on this journey to become among the top 1% most viewed linkedin profiles. I hope you would start taking Linkedin more seriously going forward?

Over to you, are there any linkedin success strategies I have left out? Feel free to share below.


CFA speaks on Social Media Success at the IBM Women Enterprise Challenge

CFA speaks on Social Media at the IBM Women Enterprise ChallengeCFA speaks on Social Media at the IBM Women Enterprise ChallengeCFA speaks on Social Media at the IBM Women Enterprise ChallengeCFA speaks on Social Media at the IBM Women Enterprise ChallengeIt is indeed good times for Nigerian women most especially female entrepreneurs. First is the YouWin for Women by FGN (read 3 Success Tips for the YouWin Nigeria Program) and now the Enterprise Development centre / IBM Women Enterprise Challenge.

A few weeks ago, I wrote How IBM Nigeria is supporting Small Businesses after I attended a project management class organized by IBM in another worldwide initiative tagged “IBM Service Grants.” A program designed to apply IBM’s resources to specific projects and programs that fall in their areas of interest. It was organized in conjuction with FATE Foundation.

IBM has chosen to play a critical role in the growth and stability of the real sector of our economy by investing both time and resources to train, educate, empower and mentor 50 female entrepreneurs.

About the IBM Women Enterprise Challenge

The Women Enterprise Challenge is a mentoring program powered by IBM and supported by Enterprise Development Centre of Pan-African University. The objective of the challenge is to mentor 50 female entrepreneurs for three months using the SME Toolkit and other skills sets provided by the assigned mentors. The three months mentoring will lead to a grand finale where all the mentees will be celebrated.

Agenda for opening day of the IBM Women Enterprise Challenge

I am particularly happy that the focus for the opening day is Social Media, a critical aspect of today’s digital media world.

9.00 –10.00 — Registration / IBM FILM
10.00–10.30 — Breakfast
10.30-10.40 — Welcome Address by Taiwo Otiti, IBM Country General Manager
10.40- 1050 — Welcome by IFC – SME Toolkit / Social Media by Chijioke Nworka
10.50-11.00 — Overview of Women of Enterprise Challenge by Remi Abere
11.00-11.30 — Introduction of Participants / Mentees
11.30-12.40 — Marketing through Social Media by Peter Evota
12.40-1.10 — Optimizing Social Media for Business Success by Chukwuemeka Fred Agbata Jnr.
1.10 – 1.30 — Introduction of IBM Mentors
1.30 – 1.40 — Closing Remarks / Questions
2.00 pm     — Lunch

Again let me use this opportunity to commend IBM and IBMers for doing their best to grow the real sector of our economy.

100 Chevrons, MTNs, Globacoms will make little or or no difference to our economy, if we want real growth then we had better started supporting the real sector.

Do you think this initiative is commendable? Please share your thoughts below!


SEO Consulting in Nigeria via

Importance of Social Media Marketing and SEO Consulting

One of the hardest part of writing a blog post is coming up with the right topic because a topic can either promote your post or kill it. So, it was a struggle coming up with a topic for this post, as I write I am not exactly sure if this is the most proper topic but follow me as I talk about SEO consulting and Social Media Marketing…… gracia 🙂

Lately, I have done SEO consulting for a good number of clients (including mine). Some of the brands I am currently working with are;

  1. Project *Develop – Google’s partner providing Nigerians professional websites at no cost.
  2. – Nigeria’s largest online marketplace CFAgbata building SEO links for
  3. – one of Nigeria’s fastest growing laundry brands
  4. – a Mobile Entrepreneurship website
  5. Even blogs are not left out, owned by writing and editorial consultant, Earl Okezie,  is less than a month old but is gaining grounds online.
  6. There are at least a dozen others I really can’t disclose for a number of reasons; ranging from the fact that we are still at the initial stages of the project or they’ve signed up to our white reseller solution; which simply means we work for them without stating the details of their clients. So, what’s stopping you from work with me? Contact me now!

SEO Consulting in Nigeria via

Why is Social Media Marketing and SEO Consulting becoming increasingly important?

Look all around you, the signs are everywhere. The Internet is becoming more important, brands are embracing social media channels more, there are more IT start-ups today than ever before, technology is replacing human beings in various sectors and here is the funny one; Google is advertising on the streets of Lagos, Nigeria 🙂

Do you know why this is funny? Not too long ago, Google’s Chairman, Eric Schmidt was quoted;

Google’s not doing anything like as much as it wants to on the continent, he admitted, because it’s just not possible. Africans, he says, are forced to cough up “20 to 30 times what we (i.e. Americans) pay for data.”

I really don’t know what has changed so much in less than 12 months because I am still paying heavily for data. Has Google suddenly realized Africa (particularly Nigeria) has huge potentials? That is a matter for another day……

Social Media Marketing and SEO Consulting offer to integrate the best of both worlds.

Social Media Marketing

Social media marketing is a brand building opportunity for businesses; both small and big. I encourage you to fully tap into it’s popularity. Fortunately and unfortunately for me, I have less time to effectively run my various social media accounts as I delve deeper into SEO Consulting and Social Media Marketing for clients, still to God be all the glory.

Social media marketing is a long-term strategy that deals with brand promotion using the various available social media channels such as Dynamic blogs (notice I used the word “dynamic” there is no need to have a blog, if it would not be updated), YouTube, Twitter and Facebook.

Also, the recent rise in the popularity of social media sites has made it possible for search engines to recognize the importance of a website or brand or individual with good social media following. Before now, that didn’t count but not anymore as long as the foundation of your site is correct i.e.

  • You have more good quality links than bad ones pointing to your site. (Your site can actually have bad links through no fault of your own)
  • You take time to develop high quality content.
  • You are not involved in any form of blackhat (bad) SEO.

If the above applies to you; then you can be sure that when you content gets shared by your readers or followers, your website will receive some link juice which might help it rank higher.

Building links and content development

Link building has always been and still is a very popular way to increase the value of your website in the eyes of the search engines

Quality content that is constant and timely tickles the search engines which makes it an extremely important aspect of SEO consulting. I usually tell my clients to make content generation a key aspect of their web presence management strategy because success can hardly be guaranteed without it. The truth is that you don’t have to generate content yourself, you can hire the likes of Earl Okezie or CFA to write for you or have us help you do a comprehensive keyword research as well as come up with a content development strategy.

Hear me and hear me well; even if you spend $1,000,000 on Facebook ads alone, you are not maximizing that opportunity, if you don’t have quality content that will keep visitors to your website engaged.


Yes. I am an SEO services provider and I achieve more through it, however, I recommend a combination of various strategies in your marketing plan. Rather than do just SEO (which should be at least 50%), I recommend you also include the following;

  • Social Media Marketing
  • PPC Advertising
  • Email, BBM and Personalized Bulk SMS Marketing and
  • Other forms of off-line advertising i.e. business cards, Newspaper ads,

Before you start any form of website promotion, please ensure that you get the basics right – good website navigation, look and feel and other on page SEO factors.

Now it’s your turn 🙂

Share your online experience as regards SEO and Social Media Marketing with us. I am certain you have better ideas or suggestions, so let’s hear em below.