New in The Startup Ecosystem? Check Why SEO Matters to you

SEO is a basic part of getting the website and by extension, the social media platforms of a Startup, to run successfully, from ground zero.

On the average, however, a number of Founders seem to have neglected this, rather, profitable business strategy, that is capable of making their businesses more visible to potential customers.

Every Startup requires a Search Engine Optimization, (SEO), strategy as a tool to, organically, drive traction, without necessarily bearing excessive weight on the budget.

An entrepreneur must take SEO as a priority, for the following reasons;

Delivery of Customer Behavior
At the first launch of every business, the data on your audience is insignificant, but the integration of SEO would aid you to gather ample information on them.

Startups can see the words used by their target audience while conducting online searches.

SEO finds out a significant amount of data, therefore, the more optimization that gets carried out, the higher the chances of getting informed on search terms, used by potential customers.

Higher Traffic and Conversions
Rather than expending funds on advertising, through social media, why not try out the option of building SEO and getting updated with the latest Google changes.

If you can rank for some particular keywords that are not yet ranking high and less competitive, then, you can start getting organic traffic.

Organic traffic from Google search has been proven to have a high conversion rate.

It’s Free
Google Analytics and Google Search Console, among others, are free SEO tools that you can leverage.

Google Analytics, especially, helps you to see the action performed by users, on your website, while the console, however, allows you to see what search lead to your website that is showing up, plus the identification of broken links.

Informed Business Decisions
Once you find your consumer, the next step is to go ahead in comprehending their behavior. Behavioral patterns of consumers help to decide, how your customers can get converted.

For instance, when you are aware of a customer’s demography, you tailor your business strategy, to shape the decision you make.

In addition to that, you could have a keyword that is driving traffic to your site. This appears great, but you do not relax at this point, you need to look around the word and create long-tail keywords from it, to drive greater traffic, hence more conversion.

Strengthens Consumer Trust and Value
If your business shows up high on search results, customers trust is created and you also build strong relationships with prospective customers.

Since your customers will not be getting to physically meet with you, you need to earn their trust, for respect and credibility.

Building a Long Term Audience
When an advert runs out, the traffic it gains tends to fade away after some time. That cannot be said for SEO, as it gives you time to build an audience, over a long period. With quality content, your SEO becomes stronger with back links to your site.

With all these, you still need to stay up to speed with changes in SEO updates, especially, as a business is still just picking up this year, so that the updates on its algorithm will not make your content invisible.

Startups that, probably, cannot afford a huge budget on an advertising campaign, should look into search engine optimization as an alternative to projecting their businesses, products, services, and solutions.

5 Reasons Why Your Small Business Needs to Focus on Internet Marketing

Wednesday is guest post day here at CFAgbata.com and today’s guest is Sara Crawford – Enjoy and Share!

If you run a small business, you should be spending the majority of your marketing resources on internet marketing. As the internet grows, other forms of marketing and advertising are becoming less and less effective. People are using the internet to find businesses, products, and services they need, and the best way to attract more customers or clients to your business is to make sure you are visible on the internet.

It used to be that radio and television advertising as well as print marketing were enough to market and advertise your business. Nowadays, though, most people get their information from the internet. People are less likely to watch commercials on the television, especially with Netflix, Amazon, and other streaming services. With Pandora and Spotify, people are less likely to listen to conventional radio stations as well. The readership of newspapers and magazines has certainly declined also as the majority of people are turning to the internet for news, entertainment, and interesting articles.

Having a visible web presence has never been more essential for small businesses. It is important that your potential customers be able to find you on search engines, social media, and local search. Inbound Marketing Agency London, Hubspot Platinum Partner can be of service to your small business on web presence and visibility.

Here are five reasons you need to ramp up your internet presence in 2014. 

1. 89% of Customers Turn to Search Engines Before Making Online Purchases 

Fleishman-Hillard conducted a study that found that the vast majority of customers are researching products and services on Google, Bing, and Yahoo before they make purchases. If your business is not showing up on the first page of search engine results, you may be missing out on quite a bit of potential customers. Optimizing your website so that it will have a visible presence on search engine results pages is essential.

2. Social Media is the #1 Online Activity We Participate In

If you have been dragging your feet about getting your business on social media, now is the time to change that. According to Buffer, social media is now the #1 activity that individuals participate in online. Connecting with your customers on Facebook, Twitter, Google+, Pinterest, and more has never been more important. Not only is this a great way to connect with existing customers, but this is also an excellent way to reach out to new customers and market your business in general.

One good thing to do is to focus most of your efforts on the social media site that is best for your business. For example, if your business is very visual in nature (jewelry, fashion, etc.), Pinterest may be a great page for you. Check out the different social media pages to find the one you should focus on.

3. Companies Who Blog More than Once Per Day are More Likely to Gain Customers 

In 2012, HubSpotState of Inbound Marketing found that 92% of companies that published a blog multiple times a day increased their web traffic and their customers via their blog. It’s important to have an interesting blog that people will want to read and link to. This is a great way to gain more exposure and more web traffic, which will only lead to more business for you.

 

4. More Web Content Means More Leads and Customers For Your Business

HubSpot found that webpages that had 30 or more landing pages tended to generate 7 times more leads than those that had fewer than 10 landing pages. Try to expand your website out and create more content that is engaging to internet users. This is a great way to optimize your website for search engines as well. For example, if your business has more than one location, consider expanding your website out and creating unique pages for every location. This will make you more visible on the web.

5. Local Search is Essential For Small Businesses

LocalVox found that, “88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.” If your business is not showing up in local search and you are a restaurant, retail store, or another brick-and-mortar business, you are definitely missing out on potential customers. Boost your local search efforts, and encourage all of your customers to leave reviews on Google+, Yelp, etc. You might also try offering specials on Yelp and Foursquare to encourage people to “check in” to your business and spread the word via their own social network.

These are only a few of the reasons it is smart to devote the majority of your marketing resources to internet marketing. You will find that if you spend a lot of time and energy on increasing your web presence, it will only mean more web traffic, more customers, and more growth for your business.

Sara Crawford is a writer and blogger from Atlanta, Georgia. She often blogs for InjectedSEO, an SEO company in Atlanta.

Image Credit: jobatlearn

4 Undemanding SEO Tips for Your Business

SEO is a very straightforward abbreviation of the term “Search Engine Optimisation”, while the phrase: “SEO strategies” encompasses such actions as are taken by you to ascertain that your website has what it takes to be effortlessly found on what is known as SERP, or the search engine result page, when keywords relevant to your website’s content are searched for.

Your Social SEO

Social SEO on the other hand refers to a distinct conception that your social media interaction and links play a substantial role in search rankings of the website. This sounds confusing, and to some extent it may even be so, though as ground reality SEO is in fact more about optimisation of content. So, regardless of whether it really concerns your own website or deals with content on a separate platform of some other social media site, the aim doubtlessly remains striving to achieve higher rankings on popular search engines.

Below are some undemanding SEO tips that you can start implementing, starting right now.

1. Optimising Your Profile on Social Media

Your prime key to SEO friendly profile on social media lies in being as descriptive as you possibly can. Always make it a point to fill out every detail requested on the ‘Information’ and ‘About’ sections of every social media site that you opt to register with. Make befitting use of keywords and key phrases that particularly serve in describing your business in specific detail and which are also likely to be commonly used by an individual who is prone to use these terms when searching for a business that is similar to the one you generally operate. 

For instance, to effectively optimise your page on Facebook for a local search, it will be equally essential to add your address in full. Always remember to include your social channel links back to the website hosted by your business and vice versa.

Insider Tip: As a commonly observable trait, a lot of people tend to frequently overlook the field marked ‘Category’ on their Facebook Page, though it is quite significant for mobile searches on Facebook. Therefore, always ensure that you have listed your business according to the correct category when editing the basic information of your account on Facebook.

2. Optimising Your Content/Updates on Social Media

For proper optimisation of your social media content, it is always wise to include several search keywords that were previously determined as relevant to your business on the Facebook updates, pin descriptions, tweets, and so forth. It’s worth bearing in mind that sharing content posted on your blog or website gives your social SEO a great boost as well. Sharing all fresh content posted by you on Twitter helps Google in indexing such content a lot faster. In this reference, indexing implies addition of this URL to the database of Google.

Insider Tip: Carry the name of your business on every or most social post you raise. This specially helps Google in associating the name of your business with keywords used by you in describing it.

3. Building Links through Shareable Content

A significantly vital factor in social SEO involves building of good links. Put in plain words, it simply implies maintaining excellent relationship between websites by using links. When your own website is linked to a bigger number of quality inbound sites and you too are likewise linked to a number of other similar quality outbound websites, the more reliable and authoritative your website will then be determined by Google. Here, more authoritative reflects a correspondingly higher rank on SERP.

Retweets, repins, +1s, comments, likes, etc., each helps to add its own individual weight to the cumulative strength of your link. Hence, if people desire to share the content created by you that should in turn help you in creating addition inbound links. Your content need not always be as intricate as your whitepaper or blog post, as content may also be referred to as Facebook posts or tweets. Moreover, you can improve the value of your social SEO by posting content on social media that is engaging for your audience. In review, quality content spells more shares which spells more links and which then in turn spells greater SEO value. Sounds simple, doesn’t it?

Insider Tip: A further advanced manner of increasing social sharing involves addition of share button option to pieces of individual content posted on your blog or website.

4. Making Effective Use of Pinterest

A far simpler method of creating content that’s easily sharable includes effective use of Pinterest. The site offers a considerably high potential both for improvement of keyword strategy as well as link building. Pages from websites that display heavier traffic and higher rating on SERP are indexed faster by Google. The visibility of your content can thus be enhanced in SEPRs through addition of keywords apparent within a Pinterest board title as well as description of the board. Additionally, you are also allowed to use as many as 500 characters for describing individual pins which offers you the extra benefit of adding more keywords here as well.

Furthermore, you may customise the link of a pin to revert people towards your blog or website, thereby enhancing your content’s potential to a higher SERP ranking. Viewed typically from the perspective of SEO, Pinterest facilitates you in doing a couple of things that most other social networks seldom do. Hence, it’s entirely up to you to make the most of this opportunity.

Insider Tip: Images bearing high resolution are Google’s favourite. So, wherever permissible, remember to use good quality images while pinning on Pinterest.

I hope these tips would help you come to terms with SEO as it connects with Social Media? I look forward to hearing your thoughts in the comments below.

Importance of Social Media Marketing and SEO Consulting

One of the hardest part of writing a blog post is coming up with the right topic because a topic can either promote your post or kill it. So, it was a struggle coming up with a topic for this post, as I write I am not exactly sure if this is the most proper topic but follow me as I talk about SEO consulting and Social Media Marketing…… gracia 🙂

Lately, I have done SEO consulting for a good number of clients (including mine). Some of the brands I am currently working with are;

  1. Project *Develop – Google’s partner providing Nigerians professional websites at no cost.
  2. www.kasuwa.com – Nigeria’s largest online marketplace CFAgbata building SEO links for Kasuwa.com
  3. www.westmanquest.com – one of Nigeria’s fastest growing laundry brands
  4. www.meponline.org – a Mobile Entrepreneurship website
  5. Even blogs are not left out, www.wordmartnigeria.com owned by writing and editorial consultant, Earl Okezie,  is less than a month old but is gaining grounds online.
  6. There are at least a dozen others I really can’t disclose for a number of reasons; ranging from the fact that we are still at the initial stages of the project or they’ve signed up to our white reseller solution; which simply means we work for them without stating the details of their clients. So, what’s stopping you from work with me? Contact me now!

SEO Consulting in Nigeria via cfagbata.com

Why is Social Media Marketing and SEO Consulting becoming increasingly important?

Look all around you, the signs are everywhere. The Internet is becoming more important, brands are embracing social media channels more, there are more IT start-ups today than ever before, technology is replacing human beings in various sectors and here is the funny one; Google is advertising on the streets of Lagos, Nigeria 🙂

Do you know why this is funny? Not too long ago, Google’s Chairman, Eric Schmidt was quoted;

Google’s not doing anything like as much as it wants to on the continent, he admitted, because it’s just not possible. Africans, he says, are forced to cough up “20 to 30 times what we (i.e. Americans) pay for data.”

I really don’t know what has changed so much in less than 12 months because I am still paying heavily for data. Has Google suddenly realized Africa (particularly Nigeria) has huge potentials? That is a matter for another day……

Social Media Marketing and SEO Consulting offer to integrate the best of both worlds.

Social Media Marketing

Social media marketing is a brand building opportunity for businesses; both small and big. I encourage you to fully tap into it’s popularity. Fortunately and unfortunately for me, I have less time to effectively run my various social media accounts as I delve deeper into SEO Consulting and Social Media Marketing for clients, still to God be all the glory.

Social media marketing is a long-term strategy that deals with brand promotion using the various available social media channels such as Dynamic blogs (notice I used the word “dynamic” there is no need to have a blog, if it would not be updated), YouTube, Twitter and Facebook.

Also, the recent rise in the popularity of social media sites has made it possible for search engines to recognize the importance of a website or brand or individual with good social media following. Before now, that didn’t count but not anymore as long as the foundation of your site is correct i.e.

  • You have more good quality links than bad ones pointing to your site. (Your site can actually have bad links through no fault of your own)
  • You take time to develop high quality content.
  • You are not involved in any form of blackhat (bad) SEO.

If the above applies to you; then you can be sure that when you content gets shared by your readers or followers, your website will receive some link juice which might help it rank higher.

Building links and content development

Link building has always been and still is a very popular way to increase the value of your website in the eyes of the search engines

Quality content that is constant and timely tickles the search engines which makes it an extremely important aspect of SEO consulting. I usually tell my clients to make content generation a key aspect of their web presence management strategy because success can hardly be guaranteed without it. The truth is that you don’t have to generate content yourself, you can hire the likes of Earl Okezie or CFA to write for you or have us help you do a comprehensive keyword research as well as come up with a content development strategy.

Hear me and hear me well; even if you spend $1,000,000 on Facebook ads alone, you are not maximizing that opportunity, if you don’t have quality content that will keep visitors to your website engaged.

Finally…..

Yes. I am an SEO services provider and I achieve more through it, however, I recommend a combination of various strategies in your marketing plan. Rather than do just SEO (which should be at least 50%), I recommend you also include the following;

  • Social Media Marketing
  • PPC Advertising
  • Email, BBM and Personalized Bulk SMS Marketing and
  • Other forms of off-line advertising i.e. business cards, Newspaper ads,

Before you start any form of website promotion, please ensure that you get the basics right – good website navigation, look and feel and other on page SEO factors.

Now it’s your turn 🙂

Share your online experience as regards SEO and Social Media Marketing with us. I am certain you have better ideas or suggestions, so let’s hear em below.

Article submission

Steps in Article Submission

Article submissionWriting and publishing your articles to directories is a very good way of link building for any shrewd internet entrepreneur.

If you desire to learn how to go about article submission, then the below simple steps are for you:

How to Write an Article for Article Submission

  • Select a topic that you would like to write about.
  • Select the keywords that you need to use via using a keyword search tool so that your article can be optimized. (You can order a comprehensive keyword research service)
  • Write your article using your own words. If you are using an already published article as a guide, make sure that you do not copy it as that would be considered as plagiarism and can make search engines devalue your site. Most article directories accept articles of about 500 – 1000 words.
  • Proof-read your article and make sure that there are no spelling and grammatical errors
  • You may try to do a plagiarism check. There are many free tools available on the internet that will enable you to check the originality of your article.
  • Once you are satisfied, you may now proceed send your articles to the directories.

How to Go About Article Submission

  • First, you need to select the site which you will submit your article to. You need to make sure that it is a reputable site and that it is active. Active directories are frequently visited by different search engines in order to index any new content. It is better to choose popular article directories for successful article submission. My number one choice is Ezine Articles.
  • Sign up or register for an account with the Article Submission website. The sign up or registration should be free. If the site is asking you for payment, you need to find another directory. There are numerous directories for you to choose from. There may be a need to submit your email address as most directories tend to verify email addresses before they accept your sign up.
  • Follow the instructions of the Article Submission site regarding submission. Most sites allow you to copy-paste from your document file. Proof-read the article again and make sure there are no errors.
  • Review the article submission guidelines. There are sites that will accept only original articles so you may need to re-write your article in order to submit to these sites. Other sites are not as strict and you can submit the same article without any problems. However, do not submit the same article to too many sites or there will be problems with duplication. Some sites also do not allow any URLs in the article or title. Make sure you follow the guidelines.

Submitting high quality articles to directories is a time tested principle. Got questions or comments? Please use the comment box 🙂

Free Website

You can Get a Free Website from Project Develop Team

The project develop guys claim they plan to deliver High-Level, Professional Websites to 100 Eligible Nigerian Businesses whilst Building up their Web Development Portfolio, hence they are giving out free websites (not exactly true).

The beauty of this for me is that more and more people and businesses are getting online and they will all need SEO Services and various marketing services which is where CFA Leverage and CFA come in 🙂

I am particularly happy about the project develop team, not because I know them or have anything to do with them but because they are partnering with Google to correct the mess that have been made of the Get Nigerian Businesses Online (GNBO) project. Though the idea is a good one, entrepreneurs and small business owners have made a mess of it, genuinely / innocently churning our extremely unappealing Free Websites.

Below is a quickly home SEO analysis of the project team website which simple shows they should be talking to us as well:

Free Website

 

Now with the project develop team you can get a professional, top-notch website for your brand or business will never be this easy. You can choose a website from three categories (personal, business, ecommerce), to be developed and designed for you at NO cost.

4 Steps to get a Free Website

  1. Apply to be Eligible
  2. Get your Hosting & Domain Name (it is likely they earn affiliates commission or are resellers here because Hostgator there preferred hosting partner pays one of the highest commission rates in the Hosting industry, so there claim of free may not entirely be true)
  3. Submit your Content
  4. Your Site Completed

You will require a hosting account & domain name (provided by Project* Develop). This will give you full control over your website and ensures it stays onine 24/7.

I think the notion of freebies is causing a lot of harm online but the truth is that if everything becomes free online who would earn? Google that has been known of giving put so many freebies is actually making money selling you ads placed on the freebies.

My Point is there are no free meals anywhere!

I really can’t say whether more up-selling or cross-selling will carried out by the team but one thing I can say is that this is not absolutely free, it will be monetized somehow – which isn’t a bad thing for me.

Note: this Free Website offer is limited to 100 Eligible Nigerian Businesses only whilst Building up their Web Development Portfolio.

I appreciate the team for coming into Nigerian market with such a smart offer, it will certainly help more businesses get online fast! The CFA Leverage team will wait for what there website prices are and will adjust accordingly. With no intention of drawing up a way of any sort, all our websites are built on open source platforms (mostly PHP) with wordpress coming up tops.

What are you waiting for?

Go on and apply right away! Just promise me you will come back to order genuine, professional and highly affordable search engine optimization (SEO), social media marketing (SMM), and many more marketing services that we offer.

Hope this helps? All the best 🙂

Internet Users in the World

21 Guaranteed Ways to Fail on the Internet

More and more people are getting online each day. As of today, China has the highest number of Internet users, followed closely by the United States and India. In the 10th position is Nigeria, it is reported that 28.3% of Nigerians are online.

Internet Users in the WorldThis means that in Nigeria as well as other countries of the world, there is a growing competition in the online sphere.

Remember, the old saying “If you fail to plan, you plan to fail.”

So, if you have plans to fail online, then here are 21 guaranteed ways to fail on the Internet:

  1. Leave the same old content on your website. Never, ever update it. What’s the use, after all it’s just a website.
  2. Never build links. What the heck is link building?
  3. Don’t add a blog to your website. Who will update the blog? Like most people keep saying; I don’t have strength for all this Internet things…..
  4. Hate SEO so much that you can’t touch with a long fork. SEO what?
  5. Hide Social media buttons on your site. Why would you want someone to share your content?
  6. Don’t find and correct html and CSS errors on your website. Forget them as long as the homepage is visible to humans.
  7. Fight Google. Hate them, dislike them and never listen to them especially Matt Cutts (one of the top search engine engineers @ Google). Infact, prove your stubbornness and do everything they said you should not do.
  8. Ensure that your site’s navigation is complex and bad i.e. No visible breadcrumbs for humans and search engine bots.
  9. Load your site with so many images and flash. Because they make websites beautiful and visitors love beautiful sites.
  10. Never market your website after it is launched. Simply get someone to design a good website, buy your domain and hosting and then upload it online. After this is done, go home and relax, because you are done with the most difficult aspect which is to create a website.
  11. Don’t bother about having a valid RSS feeds. What’s that? RSS what?
  12. Be certain that all your content are just text. Why create video or audio content? Who would watch or listen to them?
  13. Don’t submit your new site and sitemap to the search engines. It is a waste of time, the search engines will locate your prestigious website.
  14. Acquire all the gadgets on God’s earth and don’t ever use them promote your site.
  15. Don’t place your website’s link in your email signature. This is a sure waste of time!
  16. Always send your email via free emails – @yahoo or @gmail and never ever use your own domain. After all who cares as long as the mail gets sent.
  17. Make sure your website is not mobile ready. Join the school of thoughts that believe only students or young adults use mobile phones to access the Internet.
  18. Yes, white-hat SEO is expensive, so go blackhat – they are cheap, less expensive and can implement techniques that can increase traffic.
  19. Register and forget your website and domain login details in the hands of your IT guru and then focus on growing your business to a multi-million dollars business empire. If he comes tomorrow asking for 1 million dollars compensation just write him a cheque.
  20. Never leverage on other established blog’s popularity. So don’t guest blog.
  21. Join a link building farm. After all Google only delisted 1.5 million sites during their last update. Millions of other sites are still enjoying the top positions on SERPs.
  22. Bonus point: Don’t hire CFA Leverage for your affordable and effective SEO Services – manual directory submission, article marketing, video marketing, search engine marketing and other essential online services that every site in today’s competitive world needs.

I agree that the above choice of language isn’t the best for a die hard optimist but I recognize that more people get to fail than succeed. This is because majority of people hardly ever plan their lives, so failure is guaranteed.

If you diligently adhere to all the 21 ways I have stated above then I can assure you that your site will be a waste of resources and finally a BIG failure.

What’s your take?

Google takes down Millions of Websites starting with Popular buildmyrank.com

Google Inc, the godfather of the Internet has once again proven that the web as we know it today is majorly controlled by them.

Last week, there were rumours of a pending Google algorithm update but unknown to many big G had already begun rolling out the changes by delisting very popular sites from her search engine index. The impact of this was so great that a site as big as buildmyrank (BMR) had to close down their services immediately.

In the case of BMR, they were a very popular website with a huge network of blogs, so it was easy for anyone who signed up with them to rank very easily for various keywords. Google

See what they posted on their blog;

On a daily basis, we monitor our domain network to check metrics like page rank, indexed pages, etc. As with any link-building network, some de-indexing activity is expected and ours has been within a permissible range for the past two years. Unfortunately, this morning, our scripts and manual checks have determined that the overwhelming majority of our network has been de-indexed (by Google), as of March 19, 2012. In our wildest dreams, there’s no way we could have imagined this happening.

It had always been BMR’s philosophy that if we did things a bit different from other networks, we would not only have a better quality service to offer our users, but a longer life in this fickle industry. Sadly, it appears this was not the case.

Google did not only delist them but went a step further to also delist every single blog on their network. It is reported that Google is also going after other sites that run this sort of networks.

Confession time

I have a confession to make; “forgive me for I have sinned.” Being a member of the SEO industry, I was aware of BMRs growing influence that I actually tried to add CFAgbata.com to their networt. What prevented me which I now count as a blessing was the fact that paypal was the only advertised means of payment.

I even had to contact their support back then;

Google

Where would I have started from if this blog was delisted from Google? I honestly don’t know……

Tips to avoid the negative effect of any future Google updates

  1. Do 100% white hat SEO.
  2. No one can guarantee you the no. 1 spot on Google, so avoid anyone who says they can because they will end up getting you in trouble.
  3. Avoid using fake (black hat) SEO companies. CFA Leverage is an affordable SEO services company you can trust.
  4. Don’t sell links. Too many links on each page of your site looks spammy.
  5. Update your website regularly with fresh content.
  6. Create a content mix i.e. Instead just posting text, publish images, upload audion and videos as long as you go for quality because quality content is king.
  7. Add a blog to your website, if you are yet to do that because Google loves blogs.
  8. When confused about any update for your website, seek wise counsel. Although, I consider myself quite experienced in SEO, I still seek for advice when necessary, so as to avoid any negative penalties for my actions.

The truth is that as the competition on the Internet grows, so would people and companies try harder to beat the system.

One assurance, I can give to anyone who decides to order services from CFA Leverage is that your site will never be delisted as a result of our activities because we are 100% white hat 🙂

image

Importance of SEO Press Releases and Syndication for online marketing

image

Writing Press releases is no longer what it used to be especially if you are writing for online purposes. While a number of people have realized this, a vast majority still write Press releases the ‘old skool way.’

If you have to do Press Releases for online purposes then think SEO first, though it’s not compulsory, it is highly advisable so as to rank higher on the search engines.

SEO Press releases and syndication are an exciting combination for maximum brand building results and higher page rank at the same time. PR syndication helps SMEs to leverage the power of Internet due to the real time content and link syndication, which helps to generate more traffic for your website.

For Example: I frequently write SEO press releases about any development or any new service and I have them fully optimized for selected keywords and then syndicated to over 100 high page rank sites.

Some tips to consider when using SEO press releases and syndication

  • Avoid using articulate languages. Yes they are press releases but at the same time they are not expected to be thesis on English writing. Keep it simple and to the point and drive home the fact as clearly and as concisely as possible.
  • Use the keywords in your PRs. Choose the keywords that best describe your small business.
  • Combine the keywords with anchor links. Anchor links works great when they are directed back to a page on your website which is relevant to the PR. Also experiment with the anchor links and do not use the same landing pages.
  • Over all objectives of the press releases are that the readers are compelled to click on (a) the read more links and (b) come to your website. As much as it is important to insert the right keywords, using readable language is also pertinent. We are talking about people who may go through several pages a day. If your writing is not magnetic enough, you will lose your customer within the first 100 words.

Syndication is the process of sharing of content between more than one sites. Usually the content is shared as a licensed sharing or even as a free sharing in lieu of a link back to the owner of the content.

Press releases are often used as a way to syndicate content and use them as an inward link back to the owner of the press releases. Content syndication helps in the creating good traffic to your website apart from the other SEO methods.

All these indicate importance of SEO Press Releases and Syndication for your business.

This is one of the SEO Services we offer at CFA Nigeria, simple drop us a line here or request a proposal.

SEO Services

11 Recommended SEO Services for your Website or Blog

SEO Services basically deal with the on-site and off-site optimization of your website for increased traffic. Read Search Engine Optimization to learn more about SEO or use the search button to find more articles.

Generally, Search Engine Optimization (SEO) involves a number of activities but I will just touch briefly on the usefulness of quality SEO Services.

4 Reasons why you should Order quality SEO Services

  1. It will improve credibility of your site.
  2. It increases traffic.
  3. You can easily get found online by prospective clients.
  4. Enhances you site Page Rank (PR) etc.

ORDER your SEO Services from a reliable SEO Company!

My good friend and partner, Joe Oye sent me an interesting email of how well CFAgbata.com is doing online. Check out the image he sent in:

SEO Services

Thanks to our quality SEO Strategy.

My mission today is to share some of the Website SEO Services we use;

1. Keyword Research

I would simply suggest that you do not start a website, blog or business online without doing proper Keyword Research. It is like the foundation of your online house and without it, I doubt if it will survive.

When the research has been done, you should use some of the discovered keywords to write your website’s Title and Description. This is a very critical aspect that an SEO Services company should handle except you understand how keywords work online.

Our blog has what I call “100 Foundation Keywords.”

2. Directory Submission

Submitting your website to directories is a great way to get your business out there. Directory Submission involves submitting your website to sites that are usually more established and have different categories.

Note: Do ensure that you submit to the appropriate category so that your website can stand a chance of being approved and I suggest you open a new gmail account to avoid spam issues.

3. Social Bookmarking

Social bookmarking sites are not as popular as they used to be but they are still very relevant when it comes to SEO Services.

There are a number of bookmarking sites out there i.e. stumbleupon, reddit that can help your content go viral and attract new visitors.

Note: If you do this properly or allow an SEO Service Company to handle it, you will see some effects in your rankings almost immediately.

4. Article Submission

You don’t need a nuclear scientist to explain how important quality articles are online. If this is clear, the next question will be how to get that article out there?

This is where Article Marketing comes into play. So, Article submission is a process of submitting your articles across various article directories i.e. Ezine Articles

It is important to write your articles with 2 audiences in mind;

i. Your prospective reader
ii. Search engines

That said, your articles should be properly SEO Optimized with a keyword density of between 2 to 4%.

5. Press Release Distribution

Having your Press Release submitted to PR sites is a fantastic way of gaining exposure for your site or blog as well as earning good back links.

Ensure that you target any keyword(s) from your keyword research results and don’t neglect the standard online PR formats.

We used this very frequently to announce any new developments and trust me, it works!

6. Video Marketing

Personally, I am pretty new to using videos but I understand that video maeketing is an integral part of SEO Services that is why I have made a commitment to jump in with both legs.

Video marketing is a highly recommended way to get your products and services out there. It involves you creating a video and having it submitted across various sites like Youtube. Again, you might need to outsource this to professionals. We just finished creating a one minute video of CFAgbata.com 🙂

Note: Do not neglect the keywords and description because they help in boosting your SEO rankings as well as increase traffic to your website.

7. Local Business Listing

This is one of the SEO Services that makes it possible prospective clients around your location to find you easily. With this service you can submit your site to your local directories plus google maps.

8. Classified Ads Submission

This will help get the word about your business out in many ways and can also be a source of backlinks.

9. Search Engine Indexing

It is one thing to publish content and another thing to get it indexed by search engines. The more pages you have indexed, the more you are likely to show up on the SERPs.

10. Blog Submission

Blogs are increasingly becoming popular hence the popularity of this service. This service involves submitting your blogs to directories setup to catalogue blogs online.

Blog submissions is one of the SEO Services that can help in increasing your blog’s popularity.

11. SEO Content Development (Content Writing)

Most of the SEO Services covered above are basically off page SEO but this is the only on page SEO I going to cover briefly because others are much more technical.

This article is an example of SEO content development while I did my best to make you enjoy it, I also targetted the keyword “SEO Services” so that the article can rank well on the SERPs.

So, when writing online it is important to target keywords that are already being searched.

Conclusion

These are some of the SEO Services done for CFAgbata.com every now and then and they are carried out by our well trained, highly ethical SEO Consultants.

I hope I have been able to throw more light on some of the recommended white hat SEO techniques available today.

If any of it sounds strange, then you can leave a comment with your questions or simply hit the contact button and talk to us!