How to Create A Contact Page that Generates Leads

Building up a site with great content, attractive design, promoting it and ultimately converting it into revenue is what we all want.

But have you ever looked at your site from the user perspective?

Or created a site that gives precise information for better engagements? You might say yes to all such questions.

Now, another series of important questions arise:

If you have given ample time to create your contact page? Will you be able to generate leads with that contact page?

And the answer is yes, for both questions. But why will we spend our energy and time to create a better contact page.

Let us look at the reason for it first:

Why should we give priority to create the “Contact” page?

People randomly visit your site and chances are, they might feel it is boring to read the full description, hence closing it, within a few seconds.

In that case, your contact page will work perfectly, where they can write about what they are looking for and connect you directly.

Information gathered by the cookies are not enough to convert your business into revenue, as you don’t know about the personal information of users and connect with them.

In that case, you need to make them fill your contact page.

You can, also, include a contact page as your landing page in your social media account.

That will surely increase your success by 50%.

Let’s see some benefits of creating a contact page that generates lead:

Place your contact page to the right place

Is it right to place your contact page, right before the description? Or it should be placed at the bottom of the page?

Or a separate page should be assigned for it? You might be confused, while thinking about the placement of the contact page on your site.

The best answer, therefore, depends on the content of your site.

Yes, don’t go with a single directive and analyze the results you actually want for your site.

You can create a dedicated page or place the contact page in the “About Us” column.

You can, also include it in the sidebar, if you are a content marketing-based organization, for catching the attention of the audience.

Ask for Minimum and right information

You can increase the conversion rate to 120% while asking for minimum information from the readers, while they will fill the form.

Nobody wants to fill more personal information to a random site they are visiting.

Try, therefore, to create a short length page, with minimum fields to fill.

There is no use in asking about their goals in life, pet names, etc., so, just stick to asking the name, email and exact query they want to ask from you.

Here’s an example of a contact page created by a famous digital marketing site SEMrush.


For giving a demo to the user, SEMrush is just asking for your name, your company name and size followed by email information on the next page.

Since a dedicated page is created to contact you, it is well organized along with asking for the exact information for better performance.

Include your social media contact

With no doubt, it is an era of social media, where any updates in the world are given in social media first, rather than telecasting it on television.

This fact tells us that audiences are more active in social media than anywhere else, which makes it a priority for advertisements.

So, why not include all your famous social media addresses in the contact us page itself.

Adding social media profiles, will give leverage to the users to contact you, where they are more comfortable, as they find it more exciting and affinitive.

Think smart and do the best possible for your business.

Come up with smart action call

We have usually seen the “Submit” and “Done” option, after filling a form.

These buttons seem to be okay, when we genuinely want the information from the developers, but what if we are just surfing a site and want some information?

At that time, you can add ending buttons, with the title like “Go for it”, “High Five” or “Send your message”, to encourage the user for better results.

The idea may sound normal for those who created the site, but from the point of view of the reader.

It may come up as another reason to contact you, as it means you are always ready to help your customers with high energy.

Cross-check your form well and give confirmation to user

Your first fault is to ignore the contact us page design and place it at the right place and the next one is to test it well, after the final placement on the site.

Everything is going well, right from the start, from high-quality content, eye-catching and smooth design, to perfect execution, but you are not receiving any messages or notification for your site.

Your first step will surely be to cross-check all the technical error possibilities and check if everything is fine but, in the end, you will find a small error in contact page code.

As a whole, thus, you have wasted a lot of time and energy in the search process, rather than testing the contact page in the beginning.

So, give priority to test the page too and connect easily to users, for better performance.

After reading this information, I guess you are convinced by the idea that a contact page can, also, generate leads.

And that too, in an unbelievable manner, so, before updating anything on your website, just try these easy tips to get better conversions and hence, more revenue.

About the Author

Maria Kingston is a content writer of Search Engine Marketing, a digital marketing company that offers professional SEO and internet marketing solutions worldwide

The concept of Leadership is about Team Inspiration

It is the explicit role of leaders, to keep on showing appreciation while asking for feedback from their team, or followers.

The success of your organisation is much dependent on your ability to hold communication with your team members.

Having that ability to rightly communicate with your team can, surely, prove inspiring to your employee.

Also read, Bad Leadership Is A Pitfall; Do Not Ignore The Signs

Providing them the drive to energise their morale, to be committed and effective at work.

Having knowledge of the right kind of words, however, does not sometimes come that easy.

I would be sharing some important leadership concepts things that leaders ought to voice out to their team members, to help them stay on track.

Knowing what to say, to trigger this kind of response is, however, not always easy.

Allowing shared thought

Leaders are good speakers but they are, also, meant to be great listeners.

Often times, leaders talk too much and they do not care to listen to voices that appear lower than their position.

With this type of approach, the leader creates a damaging culture around the team and this would not mean well for the business, in the long run.

Leaders should rather, make available a safe atmosphere for their team to encourage them, so as not to hold back valuable opinions for the organisation.

As a continuous action, people in leadership positions ought to seek the thoughts and ideas of the team.

Appreciate your team

That little appreciation, which you consider not important, might just go a long way for your team members.

As a successful entrepreneur, looking back, you would realise that, you got some support from people around you and they really deserve to get that due appreciation.

When you show appreciation, you are telling your members that they are not just working for you, but with you.

Admit you don’t know

Some may consider this as a sign of weakness, but in reality, it is not.

This is just one of the best things you can do for your team.

This tend to bring a collaboration that leads to a quick solution to the challenge in question.

Your employees are empowered and they tend to be proactive because they saw your genuineness and they would not like the company to go down.

As a leader, you do not have to pretend that you are knowledgeable, when actually you do not have all the answers.

Improving on their performance

Asides showing appreciation to your team members after a job well done, as a leader it is in your position to show them that there is always room for improvement.

When you inflate their ego with your appreciation, make them also realise their shortcomings so that you keep everything balanced.

Ask them what can make their life easier

You can easily say to an employee, “thank you”, or provide necessary tools to make their job productive.

This appears good, but how often do you ask them about their other part of life.

Also read, Leadership Is Not All About Vision; These Things Will Make Your Team Thrive

Asking this question will make them open up to you and who knows, your advice or opinion might just be the solution they require for the challenge.

What are your employees’ interests?

People in leadership positions would need to be genuinely concerned about what motivates his, or her team members.

Getting to know their goals, shows that they are valued by the leader.

With this genuine concern, your team members feel a sense of empowerment and take the necessary steps to take the company to the next level.

Featured Image: inc42

Social Distancing Might be too Overwhelming for your Employees

Leading a team with effectiveness means that the leader possesses the ability to gain trust, with his or her followers, however, any slight form of barrier might spell a level of distrust.

Over the past few months, I have learnt that the pandemic has brought about some changes that are affecting the way we interact, especially, between leaders and their teams.

If your business is still permitted to open, consider the last time you had a face-to-face chat, with any of your employees.

You were likely maintaining some decent level of social distancing.

The absence of physical interactions, with your team is quite a barrier that you may not have considered.

Also read, Pandemic & Social Disatnacing: Psychological Effects & Remedies

It does matter, even, if you are leading your team, virtually, as long as that physical interaction does not exist.

The question now is, how will leaders improve, or maintain trust levels, with their team, despite the challenge of no physical interaction.

Recognising them personally

Remember the last time you got a gift that made you felt someone or some group of people appreciated your effort.

The idea, behind sending a message, or a token of gratitude is not something new and even, with that, it is not a common strategy employed, by many leaders, on their team members.

In times like these, therefore, when barriers have been created physically and perhaps mentally.

It is quite necessary that leaders take time out, to look for new ways of creating trust between themselves and their employees.

Trying to demonstrate appreciation is part of it anyway, however, maintaining some level of trust and engagement is essential as well.

Personalized appreciation

You might be having periodic virtual meetings, and feel that these interactions are quite well enough, to help your communication.

True, it may be, however, you can only build little trusts, through this experience.

Not until you begin to engage with your team on “personalized experiences” that you will observe some changes, in communication with your team.

Starting with something, as simple as sending a phone text, or WhatsApp message to them, for a job well done, might just suffice.

Employees appreciate this a lot, as it creates a sense of trust they have in you.

Check out the individual

As a leader, you could begin by considering the individual team members.

What do you really appreciate about them?

Looking into this, you might want to consider a different way of appreciating them, in a personalized way.

You could go as far as appreciating them in the midst of a meeting, such that other team members will be aware of such, hence, motivate them to put in their own extra effort too.

Are there any other effects of social distancing you know, let us know in the comment section.

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Covid-19: Thoughts for Investors During the Pandemic

Owing to the present situation of things, around the COVID-19 virus, it is, highly, necessary for entrepreneurs, to keep the focus, on their current ventures, so as to keep a sustained growth of their business.

In this present lockdown caused by COVID-19, you do not have to go to hibernation. Explore these means, of keeping yourself busy;

The first investor in your business is you

In all these things, remember that, you are the first investor, in your business. Let me put it this way; when you commence a business, you throw in all you have got, in it, time and cash.

That is a form of investment and not, necessarily, external funds coming in.

Sometimes, you just have to take a step backward, from your position, as a Founder and examine the resources and time you have invested.

Look at all possible expectations and timelines, while you decide on what milestones you want to achieve.

You should not, also, not forget that, you have to consider what might happen, if you do not get to achieve your intentions.

By setting a target, you would know the importance of staying on track, thus, keeping a measure of your success rate.

Do not trust anyone who does not embrace failure

You cannot learn valuable lessons from an incomplete story. This means getting to know of success story while learning from the failures that accompanied the success.

Stories of failure, are essential, to achieving success, as mistakes are essential ingredients to success.

An individual, trying to cover up what mistakes were made along the route to success is definitely, leaving out parts of his/her investment journey that would prove useful, for others to learn from.

Coming across an obstacle, you may decide to quit, but not until you have learnt that, it is a normal part of an investment journey.

At a point, you may, even, run out of cash, acquire customers at a slower rate, than you expected, etc.

Never despair, as all these, are part of the process and surely, you would get through it all

The best way you can get through to this is, by giving a listening ear, to those, who have walked that path before.

They did it wrong because it cannot be done

You may have heard this around you:” Trust us, no one is doing this!”

It is important to differentiate between people, trying to execute similar ideas and failing at it, while the timing and market are not just feasible for the product and service.

Consider the scenario, of an entrepreneur, in the solar energy market, who required that, solar panels become sufficiently cheap, to allow strings of ventures open opportunities and more lucrative.

As a business owner, just note that, not many people got it right, initially. You should, also, note that, some things are, just not achievable, no matter how much you try.

Have strong beliefs; be flexible anyways

Having a conviction for what you strongly belief in, is good, as an entrepreneur, however, it is good to be open to possibilities and realisation that, all, or, some of your treasured beliefs, might just be wrong.

You do not have to go down with the ship, by ignorantly, holding on, to your views, which might end up, eventually, being wrong.

Be prepared to make a shift in position, based on outright, facts that surpasses your conviction.

Do not build a business, affected by, or, around current situations, for the long haul

Understand the factors that can affect your business because you would prefer that, many of the parameters, may be out of your control.

When you have a business that is, constantly affected by changes in the economy, or, politics, then, such a business is not, quite sustainable.

Do not be a victim of the present circumstance.

This pandemic is, making people to ask questions, such as; how do we survive? How do we avoid being a victim the next time another pandemic, probably, hits?

Be flexible and build goodwill, with stakeholders, to stand tall, in times of this COVID-19 pandemic.

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Leadership is Not all About Vision; These Things Will Make your Team Thrive

The idea of leadership is, all about vision; a vision that carries all members of the organisation along.

It shows a picture of common shared values and elements that, motivate the team members, in pushing forward, however, what would drive your team is, just beyond your vision.

Irrespective of the structure of the organisation, here are four things that, good leaders should give their followers, beyond the scope of vision.


The success in leadership is the success of the followers. A leader should set up, in a way, such that, the team has what it takes, to be successful.

There must be a deliberate attempt, to drive expectations, for delivery.

Resources can include, time and people need to facilitate what is required.

As a leader, if all indications show that, this is, what your team needs, then, you need to figure out a way, to get them for your team.


One of the ways, a leader can be responsible for his/her team is, to hold them accountable, for what is expected.

If the team members fail in getting this done, the onus lies on the leader, to correct and teach the team, what to do.

Also read, Improve Your Leadership With These Tips; Avoid The Tag of Bad Boss

It is not, necessarily, about discipline, but rather, the habit of making your team members, give an account of their daily, or, weekly job expectations.

This will keep them informed, of what they need to do, to brace up if probably, they are lagging.

The concept of good leadership do not just hold teams for accountability; they, also, must be on the same side of the divide, by being accountable to their followers.


You have an employee that, you know has potentials, but he/she keeps on failing. Have you taken the time, to ask why?

You might just, be the reason for the failure. Probably, somewhere in your mind, you have an expectation, but you never spelled it out.

Also read, Bad Leadership Is A Pitfall; Do Not Ignore The Signs

A good leader will take it as a responsibility, to make things clear, to the team members.

You do not have to leave them in the dark. Do not let them assume. State it out for them.

Make your communication better. It is up to you, to make sure that, your team understands what is required of them, to deliver the best of results.

An Advocate

Team members want to know that, their leader is, always, there for them. You have to be their advocate, at all times.

As a team leader, your work is, to make sure that, the team can bank on you, even, when you ask them to do what they would not execute, on their own.

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Having Difficulties In Introducing Yourself At A Networking Event? Follow These Steps

Relate your story with all manner of sincerity, make it compelling to, both your listener and yourself.

Getting to meet new people, at any formal networking event, earns you, the opportunity of making new leads and referrals, for your business.

You could, easily, make out potential customers, investors and business partners, from them, however, converting strangers, into a working business asset, starts with how you, simply, answer this four phrase question: ‘Tell me about yourself’.

If your answer indicates common values and vision, then, be rest assured that, the stranger will, in no time, turn to become your friend.

Also read, Networking Successfully At Events

The best way to give a response, to a, “Tell me about yourself” question is, to relay a short simple story.

Craft a well captured motivational story that, can summarise why you love your present work, in a matter of 2 minutes.

Below, are ways, tailored to crafting motivational stories, for effective conversation:

Proper Structured Story

What makes up an effective compelling story that can captivate the listener?

It must contain the following;

  • Opening: This part, describes your identity, as a professional.
  • Challenge: This shows how you have solved new challenges, in the past.
  • Sources of skill: How your academic experience and projects, in your field have enhanced you, in building skills, for professional development.
  • Closing: Pick out your listener’s, most essential business goal and demonstrate how your expertise, can assist in realising his, or, her set goal.

How do you craft a compelling storyline, with the mentioned elements?

Ask yourself the following questions:

  • What caught your interest, in your profession?
  • What fieldwork, made you develop the skill that, led to you, excelling?
  • What key principles, have you discovered, based on your experience?
  • Does collaboration, with you, makes your potential customer, or, investor, better off?

The way you deliver your storyline determines how well you can engage potential customers.

When you ask your questions, listen carefully, to their responses. Do not cut them off, unreasonably.

Try not to look away, but, rightfully, convey your message, with some sparks of emotion.

Employ the use of light humour, to win over your potential, customer, or, investor.

Compelling Authenticity

Forget the idea of overblowing your worth as, you may appear to your listener, as lacking respect and self-confidence.

Rather, state the activities that, has motivated you and likewise, be bold enough, to mention the challenges that dampened your motivation.

Once you have got all these in the bag, do mind, practicing it, with your people, to get their feedback, before you execute them, in a real networking event.

Creating a network of people, who have a shared vision with you, will certainly, put you, on a path of success.

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This Is What Disruption Looks Like; Your Thought Might Have Been Wrong

Disruption, does not just re-shape your organisation, it, also, changes the dynamics that, run the company.

One of the biggest obsessions of founders, as they prepare to meet investors is, trying to figure out, how the industry will be disrupted, as it is, a means of devising a business plan and ways of better communicating your industry.

I would be sharing some business stories that have caused the successful transformation, as well as, busting some myths that have distorted our thinking, of what disruption is like.

Here are some of the myths that, you can look into again, to be sure, of what you have always thought disruption was, before now:

Disruption reshapes the dynamics of an organisation

Disruption can be quite challenging, all because, it requires, complete dedication, to try thinking outside the box. Pretty much true, however, that’s not the only reason.

Becoming a person that disrupts, can be quite difficult.

As stated earlier, disruption does no,t just reshape your industry, it, also, fine-tunes the dynamics, around your organisation.

No matter the level of commitment made to disruption, leaders and followers, as well, ought to get scared, of the reshaping what disruption does.

What disruption does, is to change the status quo.

Considering that, a disruptive process is safe, it, rather, makes more sense that, the organisation struggles, to follow on the changes occurring when an organisation decides to accept disruption.

Company executives may have to close more partnership deals, with one another, while sharing more information, on a regular basis.

For instance, a team that always makes its report, to a department head, would have to reshape the dynamics and report to leaders, from different departments.

These changes are greatly unsettling, not from a business model point alone, but also, from the psychological angle. This is where the disruption comes from.

It requires a fearless look into the future

Concerning the traditional method of running an organisation, leaders have the habit, of looking back, as they often make decisions, from the past that have, actually, work to take effect, on the present.

No doubt that this is a common human feature, as it is essential, for survival, however, it is not the right way to go about making explosive growth, for the organisation.

In order to be disruptive, organisations ought to look into the future, without much fear, in the process, designing products and creating services, for customers in the future.

The customers you know today, appears good for your business, so, why drop them off, for another set of customers, when you are not, even, sure of the new customers you are hoping to bring on board, actually, exist? It is, rather, safe to stay with the ones you, already, know.

It would be a, rather, fearless and bold step to pursue customers for the future because, you will give up that process and structure that has always run, in your favour, thus, forcing you to explore new directions.

Trying to create for the future, rather, for the present, means that, you are willing to fail.

Organisations must establish culture that develops disruptive growth

For most organisations, culture is a key factor, when it comes to getting a hand on disruption that translates to explosive growth.

Asides from showing a willingness to embrace disruption, leaders of organisations must, also, try in nurturing a work environment that encourages change.

Leaders, therefore, have to create a process, in an organisation, that will keep all staff members, heading towards the same goal.

Having to be part of a process, helps to keep up people, in finding ways, to maneuver their way, over challenges.

Becoming a part of a process, bigger than you, will make you focus, on achieving shared goals, rather than pursuing personal gains.

Featured Image: Kennedyfitch

Leadership tips for successful business in 2020

This year, great leaders are, already prepping up, or, rather, readjusting their strategies, to drive their success.

The beginning of this new decade is the time for leaders, in the business circle, to brace up, to enable them to formulate approaches that will be tailored, towards success.

An average leader knows that the drive for success is, established from within.

Starting 2020, on a high note, means that, business executives, should be ready, to readjust, for bigger achievements.

I am going to share five thoughts on leadership tips to adjust your strategies, to drive your business success, in 2020.

Quick recovery from failure

Consider all the time you have taken upon yourself, challenges and probably, you have fallen short of what you expected.

What has happened to you is, nothing from the blues and it is, quite alright, however, what is quite wrong is, allowing the temporary setback, to cause a lockdown on you.

That should not be a defining factor for you at all. In short, getting to move ahead, as soon as, possible is, essential to success.

Also read, 3 Tips That Will keep A business From Failing

Change the hierarchy

Great leaders quite understand that, they work for people and not otherwise, as one may think.

When roles are reversed, it allows a robust development on a culture-based service.

This will, eventually, make a long-lasting and impressive impact, on the success of an organisation.

It is natural that, leaders recognize that, they are on top of the value chain, however, they should desist from an intentional display that, they are way above all.

Also read, Running Your Business Through Effective Leadership

You must understand that your organisation is, dependent on a team, having special skills and coming from different backgrounds.

Realise that, they have all come together, to bring into fruition, your company’s aims and objectives, as well as, keying into your vision and mission.

Serving your people and recognising their added values can help foster a culture that inspires success, for business.

Do not be neutral on social issues

In this new decade, it would be advisable for businesses, to embrace a high level of equality and ethics. These are some of the things that, your customers would, most likely, watch out for.

As a business executive, or, leader, you should ensure that, your organization is, adapting to changes, in social norms.

Do an audit on your policies; ask for feedback, from both your internal and external sources. This will give you a clue, as to whether your company is focused, on this issue, or, not.

Direction and guidance

Over the years, leaders have been urged, to serve as spotlights, to their followers, during challenging times.

This will help to drive the team, for onward success.

Leaders are not the ones, blazing the trail, but rather, they are the ones providing direction and guidance for the team.

Your presence is there, to encourage your team, in driving them, to put in their best and add value, to the tasks assigned to them.

Be profit-driven

A good number of entrepreneurs have their focus on revenue, without focusing on profit.

Some questions you must, continuously, ask yourself, is that; is my business, really, worth pushing forward, if my revenue is an xxx amount, while my profit is xx amount? Is it sustainable?

If you invest in your employees’, it would be a win-win situation for you, as a leader.

It will shoot up their morale and in return, create a great environment, for them, to perform optimally.

An organisation has to retain more money for team investment and its general business.

When your employees have an enabling environment, you have opened a gateway of valuable opportunities, for your business.

Are there other leadership tips you know, let us know in the comment section below.

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How To Convince Large Companies To Work With Your Start-up

As the new year 2020 approaches with its lots of possibilities and opportunities, now is a perfect time, to start making your start-up attractive, for larger companies to partner with.

Partech Africa, a Venture Capital firm reports that, 146 start-ups, in 19 African countries, raised $1.16 billion, for African digital entrepreneurs, in 2018.

Nigeria, South Africa and Kenya received 78% of the total funding, followed, closely, by Egypt.

The tech ecosystem is, very big, with multiple industries that will, only, grow through well tailor-made partnerships and collaborations.

Irrespective of how you build your start-up to be self-sufficient, there is still the underlying need, to strike collaborations and partnerships, as only through this, will your start-up grow.

“The biggest mistake that, small companies make is that, they don’t do enough homework; they think more, from the small business point of view, as opposed to thinking, from the large business point of view.” – Brant Slade, Co-author of Think BIG.

Your start-up, offers a solution, but then, how do you convince large companies that, partnering with you is, the best fit, that will, also, benefit them?

“If I want to grow big and do it quickly, the best way is, to work with the world’s biggest companies, as they can accelerate your cycle, much more quickly, than any other company can” stressed Tom Szaky, Founder TerraCycle.

Below are some steps, you can take to convince large companies, to work with your start-up:

Think Big

The very first step is, to condition your mind and start thinking big. You must see yourself and think like, a big brand, to partner with one.

Big brands set high targets and they do not think of small amounts.

They think in seven figures and in big numbers. You must key into this and start thinking this way.

Whatsoever proposal that, you are pushing forward, should be daring and convincing, with verified facts.

Sell Opportunities

Big companies are always on the lookout, for some attributes and opportunities, before they partner with a start-up.

A start-up should, clearly, analyze and state the long-term and short-term opportunities that are available – what is, actually, “in it” for the big organisations.

Sell them these opportunities and you would not have to convince them, that much.

Be Persistent

Immediately, you identify the big companies that align with the solution that you are providing, the next move is, to pursue, aggressively, and connect, with one of the workers there.

The worker may be one of the Executives, or, someone lower. Just connect. Be very persistent, in sending emails and phone calls, as this facilitates the ‘in-person, meetings.

You can, also, take it a bit further, by inviting one of the top decision-makers, in the organization, as a guest speaker to an event, organized by your start-up.

You Don’t Have To Pitch

Most start-ups, looking to partner, with big organizations, make the mistake of pitching, during their first contact, with a key decision-maker.

This move is, wrong and it may not give you what you want.

You must be strategic about all your move and think ten steps ahead.

Once you strike an in-person introduction, take your time and do not use it, as an opportunity, to suggest a partnership, with your company.

Let them enjoy talking to you, on a neutral level and they will be the ones to ask you, what you do and how they can partner with you.

Perfect Your Pitch

When it is time to pitch your idea, hit the nail on the head and do not give them false figures.

Sell your start-up to them and let them feel, as if they are in control.

Let them know that, partnering with your start-up to boost their revenue, exponentially.

Be Patient

Finally, relax and closely monitor what is happening, from afar.

Periodically, call up your contact in the organization and ask how things are going, on your proposal, instead of continuously bombarding the entire organization with unending calls and emails.

There is a high probability that, you may piss them off, to start rejecting your calls and emails.

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The 5 Crucial Stages of a Successful Startup Journey

As a startup, you must have, at least, once found yourself in this, “Getting started”, mood, at your early execution stage.

However, you probably, found out that, for quite a long time, it appears, as if you are not making any headway as you, continuously, find yourself in a loop of confusion.

This appears to be a major challenge that startups are faced with, in the early years of their startup journey.

Moving from the idea stage to scaling, definitely, takes some deliberate steps.

Getting to identify the steps to take, to scale, on your startup journey is, highly crucial, for your entreprenurial success.

Not passing through the essential stages might just be the cause of failure, for many start-ups.

Problem Identification

Every idea that springs, from your mind, as an entrepreneur, has its basis, on a problem that, you must have identified.

At this very first stage, what you ought to bear in mind is, how to identify customers’ needs.

If you have conceived some very great ideas in mind, if they do not have the potentials of solving the needs of your potential customers, then, there is no point in coming up, with your product.

Customers will pay for what will solve their problems, not the great product that you have in mind.

The startups’ personal experience will make him, or her, easily, find ways, to relate with the ideal customer, for the intended product.

When a large group of potential buyers, continuously, show a need, then, it appears that you have scaled this first stage and you, already, have validation on your product.

At this very early stage of your entrepreneurial journey, ask yourself, these salient questions:

  • Do I know who my potential buyers are?
  • Do I know about the other products that, I am competing with?
  • Do my customers, need another product?
  • If I offer a better product, would they be willing to pay?
  • Getting answers to these questions would help you prepare for the next stage.
Ideas And Solution

At this stage, which involves the definition of your idea, there exists before you, a number of ideas, if you are, really, looking to make a difference, in the market.

No matter how small the opportunities before you may appear, if you have the right solution, it can, simply, turn into success for you, with the right strategy.

From the first stage, there are chances that, during the asking of questions, you already, have ideas for the solution you plan to build.

The answers you have gathered, have simply, served, as an idea-generating bank, for you to address the needs of your potential customers.

You are, therefore, saved from an unwarranted risk, of building a product that is not needed.

At this stage, coming up with a statement for your value proposition should be quite easy

Problem Fit

Mind you, the validations you got, from the answers to your questions, sometimes, might not just be enough.

Some aspects of the solution, might later, turn out invalid.

Startups have to know that, their initial plans, would not, always work, therefore, it will be ill-advised, to move quickly, into the product development stage.

What should be considered, as essential is, finding a solution that can fit, into the market, before you do actual product development.

In doing this, you will tend to offer an irresistible product, to your potential customers.

Prior to presenting your offer, you are required to have your product design and a value proposition that, puts you in a better position.

When people are committed, even, just by prepaying for your product, then, you have solved the issue of this problem fit stage.

Product Fit

Before this, you need to have obtained specific data on your customers.

This includes data, on the cost of acquisition, lifetime value and churn rate.

You can, only, get your hands on these data, after the launch and usage, of your product.

At this stage, you Make money, from new customers, coming on board.

Customer acquisition cost, goes down, which means that your customers are staying longer with you.

The longer they stay, the more money you make.

The signals this stage presents to you show that, as an entrepreneur, you need to think of getting out a product, that people need.

A product that they are not, just, needing, as they will, also, be willing to recommend you, to their family and friends.


At this final stage of your startup journey, what you should start thinking of, is growth.

By growth, you have increased your customer acquisition and new products in the market.

With growth, you are definitely going to be faced with new challenges.

To build a startup, your vision must be goal-oriented, with a step by step model, of how to scale the stages.

Don’t start by thinking about funding. Identification of the problem to solve is, a priority, you should hold onto.

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