PyB Book Cover

CFA’s New Book is a Top Seller – Konga.com

Who does not have an idle time on the Internet? 🙂 I suppose that it is pretty normal for us to experience this every now and then. However, the difference I believe is how we use our idle times online, some use it to feed the negative aspects of life while others use it to strengthen the positives which I highly recommend. A few days ago, I was faced with an idle time, I couldn’t work neither could I write, so I wandered around the Internet and then it struck me to go shopping.

By the way, my 2 favourite eCommerce shops owned by 2 ultra talented Nigerians are Adibba.com (owned by Chris Udeji) and Konga.com (owned by Sim Shagaya), these are 2 fine gentlemen I respect a lot and I truly admire the value they are adding to the tech space in Nigeria. Incidentally, they are the only 2 eCommerce sites that I partnered with to sell my latest book titled “Powering your Business on the Internet and Social Media – A Guide for Today’s Business Owner”. 

So, I stopped by Konga.com on that fateful day and behold, I saw a notice in the books/stationery category that showed my book as Top in Category……… Below is the screenshot:

powering your business on the Internet on Konga.comBoy, was I glad to see this? Yes of course. This is indeed very cool because I know deep down that I put in a lot of efforts to come out with the book, I wanted a book that will add real value and deepen our growing knowledge base. I know that it will certainly stand the test of time, so my goal is to push out a 100,000 copies to homes, businesses, secondary and tertiary schools all through the federation and beyond. Yes, I believe!!!

My Little Secret

Those who know me can attest to the fact that I love marketing (value oriented marketing I mean) so dearly, which means that I am probably contributing more to the success of the book on both Konga.com and Adibba.com as well other bookshops that I have chosen to partner with, simply because I make it a point of duty to promote the book hard every other day and I mention my partners so people naturally make a choice and check them out. Below is a screenshot from the personal marketing/sales site (book.cfagbata.com) I setup for the book:

screenshot from book.cfagbata.com
screenshot from book.cfagbata.com

A BIG Thank you to everyone out there for supporting me in one way or the other and to you for always stopping by to check out what I have to say. I deeply appreciate y’all 🙂

Final Take Home: no one can tell the world what quality stuff you are made of expect you. So don’t be afraid to share your knowledge story and experience, certainly some will laugh but eventually others will listen and that is all the opportunity you need to make a difference in life. I wish you all the best!!!

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Now, here’s how you can order “Powering your Business on the Internet & Social Media – A guide for today’s business owner”

  • Order Online

    1. www.adibba.com
    2. www.konga.com
    3. book.cfagbata.com
  • Buy from Bookshops in Lagos

  1. Laterna Ventures, 13, Oko-Awo Close, Off. Adetokunbo Ademola Street,. Victoria Island,. Lagos State, Nigeria. Tel: 234-1-7730515
  2. Terra Kulture Plot 1376, Tiamiyu Savage, Off Ahmadu Bello Way, Victoria Island 01 270 0588
  3. Patabah Bookshop, Shoprite Complex, Surulere, Lagos.
  4. Centre for Values in Leadership, 6 Balarabe Musa Crescent, near 1004 estate, Victoria Island, Lagos.
  • Buy from Bookshop in Abuja

  1. Silverbird Galleria, Plot 1161, Memorial Drive, By Musa Yar’adua Center, Central Business District, F.C.T, Abuja.
  • Order by phone (Home Delivery)

  1. Wale: 08053533156
  2. Okey: 07065644849

Nationwide delivery available!!!

cfa leverage

Introducting CFA Leverage’s One Stop Shop for your Internet Solutions

CFA Leverage is a One Stop Shop for your Internet Solutions in Internet Marketing, SEO Services, Social Media Marketing, Online Advertising, Unique Designs and other Internet needs.

Our goal is to provide small business owners with affordable online marketing services that can help them market their brand and business.

As you may know (or not know) everyone is into marketing, including the wife seeking to make her husband happy or the baby crying for attention or the employee working hard to stay in the good books of her employee or the “crooked” politician(s) who begs for your vote during election (irrespective of their rigging intention) or the pastor encouraging members to sow more into his ministry. I could go on and on……

But here is a classic example of marketing:

18 And Jesus, walking by the sea of Galilee, saw two brethren, Simon called Peter, and Andrew his brother, casting a net into the sea: for they were fishers.

19 And he saith unto them, Follow me, and I will make you fishers of men.

Matthew 4: 18-19

Note that Jesus did not think, assume or hope. The Bible recorded that Jesus “said” to them and if you can remember your primary school subjects – said is a verb and verbs bring action to any sentence.

Think about it even the Lord Jesus, the giver of life had to sell his ideas or goals to a group of laymen….. How much more you?

What are you saying to your audience both online and offline audience or are you thinking, assuming or hoping they already know you?

Our focus @ CFA Leverage is to work with you and be your voice on the Internet. The Internet is a fast moving train that will crush anyone or group trying to prevent it’s revolution. It is a change who’s time has come…..

CNN recently said “The Internet will become one of the biggest economies by 2016, bigger than Germany”

Let us help you communicate your ideas, goals, vision and mission to your clients and prospective clients.

Welcome to the world of CFA Leverage!

internet marketing

4 Internet Marketing Strategies you can Implement this Year

Internet Marketing has grown so huge today and I wonder what 2012 has in store? I am amazed at the opportunities and possibilities available to anyone online.

Right now, I am writing from my home town in Awka, Anambra state and by the time I hit publish, what I have to say goes out to the whole world. Isn’t this fascinating?

Why do I love Internet Marketing?

Internet Marketing

The simple reason can be found on the image above. CFAgbata is reaching thousands, if not millions without spending heavily on advertisements 🙂

Use of the Internet is now becoming widely popular amongst small business enterprise (SME) owners that usually don’t bother about I.T. If you ask me, I would say that Internet Marketing has toppled all other marketing trends so far.

Note: Internet Marketing is also known as Web Marketing, Online Marketing or E-marketing.

There are so many Internet Marketing strategies which can be implemented either individually or in combination, and they can help take your small business to the next level.

Note: You cannot implement these Internet Marketing strategies without having your own website or blog. Not just any website but an SEO friendly website that is managed by an experienced website consultant or SEO company.

As an experienced Internet Marketing

Coach, I can tell you for sure that the below strategies will work if you implement them consistently. Remember, the websites and blogs online are nearing the 1 billion mark which simply means more competition – so be consistent.

4 Internet Marketing Strategies I recommend

1. Do more SEO

Are you currently doing SEO?

Without SEO your internet marketing hopes will be dashed big time especially if you don’t have a big budget for PPC i.e. Google adwords or Facebook ads, so I recommend that you learn basic SEO (use the search button on the sidebar to search for SEO related topics).

SEO is rather difficult and time consuming so I suggest you outsource it so you can focus on your core. SEO Optimization Services entail a daily implementation of one or more online or offline strategies.

Let me say this again, I prefer SEO over PPC because of its long term benefits.

2. Give out Freebies on your website

This is one of the best strategies that works not only in Internet Marketing but also in general offline marketing. Gifts can come in the form of audio clips, PDF Files, newsletters, free coupons, free tickets etc.

To make this beneficial to you, you can set up an email sign up option which would help in expanding your existing list of potential clients.

For example, CFAgbata is reaching thousands, if not millions without spending heavily on advertisements.

3. Be Active on Social Media

Social Network Sites like Facebook, Twitter, Myspace, Tagged etc. are key components of a well designed Internet Marketing plan.

It is important to engage the services of a website consultant with Social Media Optimization services. I suggest that every small business owner takes a Social Media For Business course like the one we are currently working on.

Social Media has become a major factor in both SEO or Internet Marketing, today, SERP results are heavily influenced by the social media influence of the website.

4. Email is still powerful.

I have often heard the argument that social media will kill email. I disagree with this assertion, I believe that emails will be here for a long long time. On the other hand, I think that mails will be accessed differently in future i.e. probably through a chip embeded into our bodies 🙂

I suggest you should use emails more frequently this year. You can even automate your email procedures like I have done, if you are confused how to ge started then I suggest you sign up for my Free course on setting up autoresponders.

These are some of the Small Business Marketing Solutions that I use and my belief is that you can achieve greater results if you innovate while implementing these Internet Marketing strategies.

Published by CFA using WordPress for Android

Internet Marketing Business - Google Trader

Google Trader and How to Launch Your Own Internet Marketing Business in the Next Few Hours

In the next few hours, you can have your own internet marketing business in place with no kobo down.  Thanks to the move made by Google to launch Google Trader in Nigeria.

internet marketing

As an enthusiast of Google services and tools, I cannot do without making use of something Google in a day and, therefore, I am so pleased to write about the launch of Google Trader in Nigeria with a view on how you can to jumpstart your own internet marketing business with it.

First, about Google Trader…

Google Trader is a web/mobile phone platform for buying and selling products and services by individuals and business owners. It also serves as a website where employers and job seekers can close deals on their needs.  It is, therefore, an online place where people can freely get connected to achieve their business or job-search aims.

The Google African blog points out that the main purpose of creating the Google Trader “… is to make posting and searching for products, services or jobs a simple, fun and engaging experience.” The platform has already been launched earlier in Uganda, Kenya and Ghana.

The internet marketing Work-from-Home Side of Google Trader

Since Google Trader is a connection point, you can, therefore, get the targeted customers you want for your chosen type of internet marketing business. As already mentioned above you can start your internet marketing business in the next few hours.  This is assuredly pointed out because the only thing required by Google is that you must sign up with Gmail (the Google email service platform).

On your own part, you must have decided what internet marketing service or product you are to launch using Google Trader if you must have your online business in the next few hours. 

How to Launch Your Own Internet Marketing Business Immediately

I recommend that you go to the website and browse the categories there to have a feel of the job leads, products and services Nigerians are offering. Figure out how to post your internet marketing product or service starting from the “Post a Listing” menu on the website.

It is noted that the design, so far and as claimed, is the simplest of all classified ad websites in Nigeria.  As it is very easy to post on, you do not need to be a highly techy person before you work out your online marketing business with Google Trader.

As soon as this website was launched, it was as soon as many of the marketers started being slack about the way they promote their products and services.  Generally, many of the slackers are those that are not educated about internet marketing and, perhaps, they just felt good about joining something becoming raving on the internet.  They appear as having lack of knowledge regarding marketing with classified ads.

If you are new to internet marketing or promotion of products and services on classified ads website, you must be ready to start learning about it now.  If you do not learn necessary internet market practice and you launch your online business with Google Trader just straightaway, the business may not bring you in many months even a small amount of money that can buy you a lunch.

Honestly, it is nice to see that Google has provided a simple and easily-operated channel with which more and more Nigerians can make money online.  Unlike in Uganda and Kenya, using  mobile phones to buy and sell on Google Trader in Nigeria is yet to be enabled.  I trust Google. The mobile aspect will also be launched in Nigeria.

I will provide you with special informational pieces on product and service promotions with a focus on Google Trader and I hope I will be able to share my money-making experience in using Google Trader as one of my internet marketing platforms.

CLICK HERE to go Google Trader.

To your success.

Learning about Internet Marketing

Learning about Internet Marketing

Is learning about internet marketing something you desire?

I have received a lot of emails from people with a goal of learning about internet marketing, so I decided that the best way to deal with these numerous enquiries is to write a blog post based on my little experience and then allow others who are more experienced make their contributions as well.

Confession: I am not an internet marketing guru – far from it, I am just a regular guy who knows how to make good use of the internet by creating a brand online and then making a few thousand bucks (USD) on a regular basis.

I will point out the strategies that helped me when I first started learning about internet marketing, you can also try them out if you are interested in learning about internet marketing.

Here are the strategies;

1. Research – this is key in the process of learning about internet marketing.

There are various types of research you would have to carry out namely;

  • Internet marketing research
  • Social Media Research
  • Niche Research (Area of focus)
  • Strategy implementation research

Please disregard the bogus terms used above, researching is much easier today. All you need to get started is an internet connection and a laptop (or your preferred device)…

  • Launch a browser, go to www.google.com
  • Search the phrase Internet Marketing – check the 1st 50 or 100 results and you could also type in “internet marketing” for another variation of the results.
  • Do this for as many phrases related to the subject matter and then study the pages you find interesting.
  • With time, you will get understand what is means to do all the research stated above.

2. Join Internet Marketing Forums

Two of my favourites are;

These forums discuss a lot about internet marketing, so you can learn so much.

3. Follow Internet marketing Blogs

I recommend Hubspot blog. A day never goes by without me reading an article or two written by more experienced internet marketers, with the aim of learning one or two strategies that I can immediately implement.

4. Use Google properties

Google is indeed a trendsetter  when it comes to learning about internet marketing. There are so many Google owned properties that can help you tremendously. I recommend the following in addition to others you may find useful;

5. Read books and other forms of published materials on Internet Marketing

I love to read. Particularly, I read small and try to ACT big because I have come to the realisation that it is action that counts and not the amount of books in our library. So, if you pick up any book on learning about internet marketing, endeavour to implement what you learn. I can help you with a couple of eBooks go get you started, please leave a comment if would like one. As a matter of fact I have a 1,000+ strong eBook library that can change a generation and I am always proud to say it.

I have covered only five strategies here, please bear in mind that there are countless others i.e. Social Media, Wikis. Trust me, learning about internet marketing is not so complicated as long as you set your heart to it. Sooner than you expect, you will become good at it and then move on to help others become better (which happens to be my purpose in life) -:)  (:-

Learning about Internet Marketing
Learning about Internet Marketing

I invite you to attend my upcoming, 100% free “Learning about Internet Marketing” Training, click here for more details.

That’s it friends, please leave a message below and tell us what you think or any advice you have for those with a goal of learning about Internet Marketing.