Many obstacles stand in the way of entrepreneurs when they are trying to bring a new product to the market.

It is a real challenge when launching your new physical product.

Do you need to deal with the challenges that face the launch of a new product?

This article is for you, to point out the gray areas, in product launching.

Product Development

For a complex technological product, its physical development requires different fields of input.

A number of entrepreneurs, lack the adequate skills to develop new products, though, you would rarely find an individual, with the complete skills for product development.

Designing a new product, most times, takes a team of product developers.

These days, entrepreneurs have unlimited access, to resources, especially, from freelancers.

You may not have the luxury of a team of developers, but professional freelancers, are at your disposal, for you to use.

Failure To Implement Market Feedback

Rather than jump into the full version launch, you can make do with the demo version, by releasing it, into the market.

Get feedback from your target market and fully implement the comments, into your original version.

Since a lot is spent on developing a physical product, you ought to get your priorities right.

You could sell your product on your website, or, do a crowdfunding campaign.

Prototyping: Start with the prototype version of your product. It is often cheap and simple to maintain, then, gradually, you move to the final version.

You may also prefer, dividing the aspects of your product, into two distinct prototypes.

The first part, demonstrates the functionality of your product, while the second part is, the one that shows the shape factor of your product.

Finally, you have a merger of two prototypes and at this level, you should be close to your final product.

Moving From Prototype To Manufacturing

Getting to have a functional prototype, is a step in the right direction; nevertheless, your product is still far from market readiness.

Never underestimate the implications of costing and timing, of your mass production.

Rather than creating your own factory to manufacture, simply pay a contractor to manufacture your product.

Though it may be quite difficult to get this done, you, therefore, need to find your way around a manufacturer, who trusts you enough, to have an agreement on, amortizing these costs.


Featured Image: revpart