Effective WritingWould you like to get more ROI on your content?  Do you want to know how to write simple articles that will keep your readers engaged? If you answered ‘’YES’’ to the above questions then this article is for you.

Writing is one of the most important skills every online business owner must possess but sadly, most business owners don’t know how to write content that will keep readers engaged which is why most of them hire Ghostwriters to ghostwrite for them. Well, I’m not saying it is bad to hire a ghostwriter but don’t you think if you learn how to write good contents, you will save more money and at the same time, make money with your skills?

It doesn’t matter whether you write white papers, business letters, blog articles, forum posts, or even sales copies. What matters is your ability to write clearly and effectively.

There is a difference between writing for the search engines and humans. ‘We’, humans love to read interesting and engaging articles that will impact our lives while the search engine though love good contents, but cannot detect if it’s interesting or highly informative ( my opinion).  Writing engaging contents is not a difficult thing to do. In fact, anyone with Basic English and communication skills can write engaging content.

Without wasting much time, here are the five tips you need to write clear and effective writing.

  • Introduction– Utilize it to catch your reader’s attention.

Your introduction is what determines if the reader will read your content or not; therefore, make it eye catching and engaging. Start your introduction with a quote, question, or suggestion. Make it short and direct. Start with a short sentence to capture the interest of the reader.
Here’s how to go about writing a good introduction:

  • Know your audience.

Can you write about your teacher if you don’t know where he stays or what he does?  No. Right?

It is the same when writing an introduction. You can’t successfully write an eye catching and persuasive introduction if you don’t know your audience. You have to find out these things before doing anything.

How to know the needs of your audience

We are human beings– and we all have needs. We have set goals and dreams we plan to achieve. The best way to go about knowing the needs of your audience is by browsing through your comment section. Check through your blog archives and read your blog comments extensively. At least, if you do that, you should have a clue or two.

Another way is to send a broadcast email to your list asking how you can help them solve their challenges. Make the subject of your email message simple and encourage them (in the email) to ask questions.

Now that you know their needs, use it to start an opening paragraph. You may not know how effective this is, but if you try it, you’ll see progress in your personal relationship with your readers.

  • Ignore static verbs– use strong verbs

What is a verb?


I can’t see any hands in the air. I don’t know you guys are so dumb (Just kidding. Please don’t take it personally).

In school, we were taught that verbs are action words. How true.

Verbs describe action and people pay attention to action.  In fact, everyone loves action words.

Use active verbs in your articles. Ignore static verbs– they don’t carry much power.

Avoid using technical terms that your reader may not understand and avoid turning verbs into nouns.

Hint: Be clear and descriptive; that is what quality content is all about.

  • Keep it simple.

Don’t scare off your readers by making use of technical ‘English jargons’. Avoid them. If your writing is full of technical bullshit, you may lose your reader’s attention. Write as if you’re talking to a friend.

Pro tip: Aim for simple paragraphs and avoid parentheses. Be on point!

  • Don’t talk about yourself- talk about your readers.

The reason why most people don’t get their content shared is because they talk too much about themselves. If you want to get results with your contents, avoid talking about yourself and keep your readers involved. Paint their minds with stories and pictures of possibilities.

Use effective quotations. Be creative.  Do it your own way but anyhow you do it, keep them involved.

Make them feel like they’re important to the growth of your business and with time, you will see improvements in your blog readership.

  • Share jokes

Huh! I know this sounds absurd but it works (not in all type of writing).

Readers usually get bored when content looks like a news journal. The truth is, people don’t like reading boring things. If you want to get more likes and tweets on your contents, add a flair of humor here and there… Make your writing simple, interesting and conversational.

Write as if you’re talking to your girlfriend. Just be creative (you know what I mean.)

  • Use a clear call to action– make it effective.

When you are concluding your content, it is important you end it with a strong call to action.

End by summarizing your thoughts

Hint: Don’t talk much. Be brief in your conclusion!

Your turn to dazzle me

By knowing the needs of your audience, using strong verbs, sharing jokes in your content, and creating an eye-catching introduction, you will get good results with your content. These tips will work for you if you apply them accordingly. 

What do you think? Do you have any other tips on how to write clearly and effectively? Let me know your opinion.

Let’s have a chat in the comment section.


Daniel Adetunji is a freelance writer and experienced guest blogger who offers guest blogging services.

He has helped middle sized, corporate firms grow their traffic and sales with his content and guest blogging skills, and there is no doubt he will help you do the same if you HIRE HIM. He’s also the founder of Information world.

creative common courtesy to Enokson