Video Marketing is becoming more popular as days go by, no wonder youtube is now the 3rd most visited site in the world.

So, as the trend of Internet Marketing becomes more complex, newer strategies will constantly evolve as well as be introduced to keep up with the demands of Internet Marketing. Businesses are competing for the top of the SERPs, using every known method to increase traffic to their websites.

The need to drive more traffic has given way to a new form of internet marketing known as video marketing, which is an additional technique in Search Engine Optimization or the SEO in short.

Video Marketing basically has two aspects;

1. Making a video in order to market it.
2. Marketing an already existing video.

So, how do you go about video marketing?

There are many ways to it.

The first thing that would come to your mind is probably to upload the same video to one’s own site. The result of this is that it would give instant update to your existing customers.

Okay, fine. But what about your potential customers? How are they going to know about your new products or service or how do you go about increasing your site traffic through video marketing?

The simple answer to this is to host your videos on popular video sites like YouTube, Dailymotion, Vimeo, etc. With this, your video would be exposed to a larger audience. But, since there are innumerous videos uploaded daily on these sites, how would yours get noticed? This is where Search Engine Optimization comes into play. You need to use friendly titles and descriptions that would be a catcher to the Search Engines.

So, also one can combine Social Media Marketing with video marketing. Simply go to your Social Media page like Facebook, Twitter etc. and distribute the links of your videos there, so that you can reach a greater audience with your products and services.

You can also apply video email marketing strategies by sending the links of your videos to the subscribers on your list. Make sure your videos are interesting and interactive while promoting your brand, so that it attracts a new audience who might visit your website, this creates the possibility for an increased income.

How soon do you hope to start your video marketing?