How to use Google plus for business is another social media adventure Small Business owners who have time on their hands can embark upon.

Google plus is Google’s latest adventure into the world of social networking. This is not Google’s first attempt to crack the Social Media nuts but it google plus for business seems they have finally hit the nail on the head??? Only time will tell….. Google buzz was a failure and they have collapsed it into Google plus which is now said to be the fastest growing Social Media site with over 40 million members and growing.

The purpose of this post is to take a closer look at how to use Google plus for business

Note: One of the unwritten laws of using Social Media is that you should not spread yourself too thin. Experts like CFA will advice you to focus on the Social Networking sites that give you the most mileage. Below are my preferences when using Social Media;.

[tabs style=”default”] [tab title=”For Business“]

  • LinkedIn
  • Facebook
  • Google plus
  • Twitter[/tab] [tab title=”Personal“]
  • Facebook
  • Twitter
  • LinkedIn
  • Google plus[/tab] [/tabs]

This strategy works for me big time, so I suggest you find out what works best for you, it takes time and careful monitoring.

Below are 4 Ways to use Google plus for business

1. Use ‘Hangout’.

This is an application for group chat. It allows up to 10 users to use audio & video chat at the same time from 10 different locations. This is beneficial for business people who are always on the move.

TheBut this service is currently available only on Android 2.3 (and above) phones with dual cameras. You don’t need to be at your office during the ‘Hangout’ session, you can get your business deals sealed from anywhere.

2. Create a Google Plus page for Business

The Google plus team wants to ensure that people are able to create relationships with businesses and brands easily. That is why they have created an option for businesses to leverage Google plus. I advice you to create a Google plus page for your business right away, place one of the buttons on your website and start learning how to use google plus for business.

Ensure your business page on Google  is both interactive and interesting. Upload images of your products and services as well as your events. Sign up for a Google plus for Business account right away. (You need a Gmail account though!)

3. Streams

Streams enables you post latest updates about your products and services to the benefit of your small business. In order to gain publicity, you can forward these posts to your friends and business partners. Anyone can access your post, and if they like it they can post their comments or even forward it to their friends, further expanding your brand.

4. Circles

This feature allows you to communicate either publicly or privately. With this you can have different ‘circles’ for friends, clients as well as the ‘public.’ For instance you can create different circles for different clients depending on their contribution to your bottom-line – based on Pareto’s 80/20 rule.

I have often said that your success on the Internet depends on your ability to push out quality content either in text, image or video format. So as a small business owner, you should focus on developing quality content that will keep your Website, Blog or social Media profiles fresh and interesting.

If you are a Small Business Enterprise (SME) owner who wants more prospects to know about your products and services, then Google Plus is another Social Media platform to use in promoting your venture.

Have you tried Google plus? Please share the experience……